Author: Tom Carolan

  • How to optimise images for SEO – best practices

    When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]

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  • An SEO overview of the US Vitamin & Health Supplement Vertical

    Due to busy schedules and evolving lifestyles, the working population worldwide struggles to get the daily nutrients they need. In the upcoming years, rising consumer awareness of health and wellbeing is expected to be a significant driving force behind the health supplement industry.We will evaluate which websites are performing well from an organic point of […]

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  • EAT Algorithm – How to optimise your website for expertise

    With an increasing focus on importance, E-A-T is becoming a very valued aspect of any website for Google. E-A-T stands for Expertise (information about the creator), Authoritativeness (the authority of the website, content creator, and the content itself), and Trustworthiness (the trustworthiness of the website, content creator, and content). Today, we will be focusing on […]

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  • Industry analysis – US Liquor Stores

    Buyers are no longer depending as heavily on visiting the supermarket or convenience store to purchase alcohol. Instead, there is an increased desire to buy drinks online and avoid traveling to and from the store. Buying alcohol online saves time and makes it easier to browse the available choice of products.We will be assessing who […]

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  • An introduction to video SEO

    SEO for video is often disregarded. With more focus on content SEO, such as keyword research and internal linking, video optimization can sometimes be put on the backburner. With the amount of time and money spent on creating the video for it to not rank or drive the traffic you would hope for, it’s evident […]

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