How to select an eCommerce platform for SEO
This article is a guide on how to choose an eCommerce platform that is perfect for your business. It will give you all the information you need to know about the different types of platforms and which one is best suited for your needs.
Factors to consider when picking an eCommerce platform
When it comes to eCommerce, there are a variety of platforms to choose from, such as Shopify and Woocommerce. These Platforms each have their strengths and weaknesses, so it’s essential to know which will best suit your needs and expectations.
A platform like Shopify might be good for an entry-level SEO, as you are assisted by tools and plugins to help you implement SEO Changes. The decision to pick the right platform for your online store isn’t easy. There are many factors to consider, including the features you want, your budget, and your technical expertise. Here are some things to consider when choosing a platform for your online store:
What features do you need? Do you need a shopping cart or marketplace? Do you want to offer digital downloads? Is customer service important to you? Think about the most important
features you need and make sure the platform offers them.
How much money are you willing or able to spend on an eCommerce platform? Free platforms are available, but often lack features and have limited customisation options. On the other hand, premium platforms can be costly with minimal incentives for users. It’s all about what matters most to you.
The third factor to consider is technical expertise. A platform should be able to support your
business needs. If you’re a startup with limited resources, it might be wise to go for a more straightforward system that doesn’t require too much configuration.
The fourth factor is the scalability of the platform. If you are planning on growing your business in
the future, then it’s wise to pick an eCommerce platform that can grow with you. Some platforms may be suitable for your business while it’s small, but once you get more pages
and more traffic, some SEO implementation might be more challenging to implement.
Shopify is a CMS specialised in E-commerce, and is pretty simple to use. It’s commonly used among entry-level E-commerce store owners, and offers many benefits for first venture online. :
SSL certificate included
SSL certificates protect the users when he sending private information to the website as the data are encrypted, and are included with Shopify. It’s essential for an eCommerce website, as the client needs to enter their vulnerable information into the website.
Shopify uses apps to add features to your Shopify store. Those apps are helpful for SEO optimisation. For example, the SEO manager apps allow you to create meta tags titles while
giving you feedback on how that implementation should be done.
Easy to set up
Shopify is straightforward and simple to set up, so you don’t need to have high technical expertise as the CMS is doing all the heavy lifting. The simplicity of Shopify is one of the main reasons why it’s a great choice of CMS for new eCommerce owners.
It is important to be aware of duplicate content when using Shopify. Because of issues with URL structure, the CMS can create duplicate page links. Additionally, because Shopify doesn’t grant complete control over the URL structure, there are limitations to certain user aspects. For example, you may struggle to create SEO-friendly URLs.
WordPress is another useful platform that can help you push content for your business. It has a range of benefits, including SEO plugins and URL controls.
control of the URL structure
With WordPress, you have complete control over the URL structure. This can help fix duplicate content issues on your website, as you can easily differentiate the URL and create an SEO friendly URL structure.
One significant advantage of WordPress is the plugin library, which can assist you with any SEO related issues and tasks, from setting up a sitemap to managing redirections.
Plugins add additional functionality to your WordPress website, helping to increase rankings and dealing with SEO issues. It’s important to avoid plugin bloating, however, as this could oversaturate your server and slow down your website.
WordPress is mainly known as a content platform, which means you can easily create a knowledge repository. This feature allows you to create informational content within your eCommerce store that will provide users with what they need.
The Woocommerce plugin is free to install, however, the additional payment helps to use it to its full potential. For example, if you want to accept credit card or debit card payments, you’ll need to download and pay for the additional plugin.
Managed hosted VS self-hosted
Managed hosted eCommerce platforms like Shopify and BigCommerce are platforms that take care of your hosting without needing you to do anything. It means that you don’t own it and can’t change it. This type of hosting service is good for you if you don’t have any technical expertise.
Self-hosted management systems like Magneto run a website on your own private web server. The main reason people choose self-hosted content management systems is that they have more control over their data and can create an environment where they have access to everything. Unlike managed hosting, self-hosted management systems require some technical knowledge to set up and maintain your server.
There are many different factors that determine the best eCommerce platform for SEO. The type of products, the type of business, and the budget are all important considerations when choosing an eCommerce platform. It’s important to choose the best eCommerce platform for SEO according to your needs and budget.