We are pleased to announce that we recently hired Stephen Robb, who has joined our growing team as a data analyst. Prior to joining the SALT.agency team, Stephen worked as a project analyst for five years at Morrisons. Before his time at Morrisons, Stephen worked for Direct Line for 13 years in various roles — […]
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Best practices for SEO remain relatively similar regardless of the industry or sector that your business may be in. Yet, one sector that tends to be slow on digital marketing uptake is the scientific industry – often without good reason. But the potential for scientific businesses to grow online is massive, especially as investors are […]
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When the distance between the server and a user increases, so does the latency, which is the time needed for the server to respond to a request. Due to the global nature of CDNs, your site can be artificially moved closer to the user. This will lead to less latency, and in turn, a faster […]
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URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]
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Publishing regular new content is a hallmark of on-site SEO campaigns, but a joined-up strategy should not ignore the benefits of updating old content for SEO as well. Old content has several advantages when it comes to optimising your search engine performance: It’s there – there’s no need to create it from scratch. You can […]
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Selecting the right keywords for your site is integral to its organic performance in search engines. There are a plethora of keyword research tools and resources out there. However, if you don’t know how to choose the right keywords, you risk undermining your site’s performance. This article will delve into how you can select the […]
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In this post, I want to explore the core foundations that make up a good growth strategy and its impact when these aspects align. The core principle in any growth strategy is ‘growth’, which to achieve, means ongoing planning, analysis, and the execution of all available SEO activities. I will explore what these core activities […]
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On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]
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Towards the end of 2020, Google’s John Mueller spoke virtually at SMX and reaffirmed many existing thoughts about what the future of search holds. The presentation can be viewed from the agenda links and registering. In summary, John’s presentation covered several areas of both how Google’s Search product will be developing, and how they’re working […]
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2020 was a year that changed many consumer habits; from personal training being delivered over video calls, to pubs only providing a takeaway service. The food and hospitality industry has been significantly impacted by the COVID-19 pandemic, resulting in significant changes in consumer behaviour. For instance, many people no longer visit supermarkets over the fear […]
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Python is an open-source programming language that has become popular among many in the SEO community as a way to automate repetitive tasks, improve technical SEO campaigns and save time without sacrificing results. In this article, we will look at areas where Python can help you in your technical SEO efforts. By the end, you […]
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Websites built using JavaScript frameworks have not always been considered the best option for SEO. But while ranking highly in the search results has continued to become more and more important over the years, client-side rendered JavaScript sites are no problem. This article will look at some of the technical considerations when using JavaScript frameworks […]
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