With the race towards an all-electric future at full charge, the UK’s automotive industry shows no signs of slowing down. From 2035 onwards, every new car sold in the UK will be electric or hybrid, but producing better cars and varied offerings shouldn’t be the sole focus of a marketing campaign. Automotive businesses must stay […]
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Effective marketing strategies heavily rely on content, which is crucial to all aspects of the marketing landscape. Yet, in a world inundated with content, the challenge lies in strategizing and crafting it effectively. Certain businesses have overcome this hurdle and built content strategies to elevate their brand presence and support sales. In this article, we […]
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What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]
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Content creation is crucial to any successful digital marketing strategy. Incorporating high-quality tangential content into your content marketing efforts can bring significant benefits. Let’s look at tangential content, what it is, and how to identify and create an effective tangential content strategy to enhance your content marketing activities and eCommerce strategy. What is tangential content? […]
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Because of pandemic lockdowns, flights and holidays were a no-go for those wanting to travel and explore. However, as the world ‘re-opened’ and travel restrictions eased, the thirst for travel increased, with demand for holidays and trips now at their highest point over the last five years. Searches for ‘travel agency’ naturally dropped at the […]
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SEO penalties can be compared to the vast world of rules and regulations. Penalties serve as a means to enforce compliance and maintain order. They exist in various aspects of our lives, from traffic violations on the road to online misconduct in the digital realm. As we navigate the interconnected highways of information, we can […]
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When you’re an early-stage startup, it can feel like resources and funding are in short supply. But when it comes to SaaS startups, the odds are often stacked against you, making success even harder to achieve. To overcome these challenges, you need a growth plan that balances your marketing spend across various strategies. We often […]
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Driving organic traffic for a SaaS company can be challenging due to fierce competition. However, there are some companies that have mastered the strategy. In this article, we delve into the remarkable SEO strategy created by SendGrid, resulting in an impressive 351,000 monthly website visits. Discover SendGrid’s secrets and gain valuable insights into their success. […]
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Google Analytics 4 is here, and from July 1st 2023, the free version of Universal Analytics (AKA Google Analytics 3) stopped collecting data after more than decade as the default standard. If you’re using UA to collect data on your websites, that means it’s time to learn all about GA4 migration — and fast. Our […]
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Farming in the UK is undergoing one of the biggest changes in modern times. Brexit, the cost of living, and soaring energy prices are impacting farmers locally, and they are adversely affected by current global issues such as disruptions of supply chains and CO2 shortages. The farming industry has constantly been at the forefront of […]
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Understanding an XML sitemap and how it should be created is essential for technical SEO. Often, it could be an excellent remedy for common headaches such as crawl depth issues and maximisation of crawl budget. Let’s explore some of the examples of XML sitemaps along with best practices for optimising them for SEO and Google. […]
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The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]
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