The Blog

  • What is server-side tagging?

    Google Tag Manager (GTM) has long been a key tool for digital marketing professionals, providing valuable insights into the user journey, conversion paths, and ad exposure that you can use to optimise your website.  It provides a convenient way to manage all types of tracking code – from Google Analytics and Adwords to Facebook pixels […]

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  • What are topic clusters and why do they matter?

    Positioning yourself as a subject expert through the effective use of topic clusters is an excellent way to improve your website’s search visibility and lay the foundation for a strong internal linking framework. Adopting a topic cluster model builds authority within your specialist field by providing multiple pieces of content and generating an easier way […]

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  • SALT.agency recognised in Queen’s Awards for Enterprise in international trade

    SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]

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  • Can paid search impact your SEO efforts?

    Have you ever considered investing in a PPC campaign with an SEO strategy? Or wondered whether the combination of two would negatively or positively impact your site’s rankings? To answer the latter, no – PPC does not directly impact SEO. PPC and SEO are two separate entities with established regulations to ensure paid search has absolutely […]

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  • Using seasonal product forecasting data to plan your SEO strategy

    Optimising a website’s product or services range can involve implementing a variety of activities for a successful campaign. Add to this any limited resources and time restrictions and the overall strategy could become a significant challenge. Understanding seasonal trends of your product range can help prioritise your SEO efforts from the start, leading to timely […]

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  • Interplanetary SEO services announced

    Technical SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]

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  • How to choose the right technical SEO agency

    Hiring an SEO agency can help turbocharge your online marketing, and partnering with the right technical SEO agency can deliver even better results. They should be able to address technical aspects like server performance and website code optimization, while also running organic SEO and paid search campaigns to promote your content, products, and services. SEO […]

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  • SEO Issues On Next.js Websites (50 Site Study)

    Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]

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  • What are Core Web Vitals?

    Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]

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  • Taking a look at Hermes’ domain migration to Evri

    As of March 14th, Hermes has migrated their www.myhermes.co.uk domain to https://www.evri.com/ due to a major rebrand. Migrations can always be a tense time for sites, since the risk of damage can range from minimal to catastrophic, depending on the type of migration in play.  With the Hermes to Evri migration being both a brand […]

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