The global luxury travel market is a thriving and rapidly growing sector, generating an estimated $1.5 trillion annually. But the industry’s boom in recent years has also made it more competitive than ever, with new luxury brands constantly popping up with promises of unforgettable high-end holidays designed to entice the more discerning traveller on the […]
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Travel has come a long way since the post-pandemic rebound. International tourist arrivals reached a record 1.52 billion in 2025, up 4% on 2024, according to UN Tourism. With the industry booming, it’s unsurprising that travel is one of search’s most competitive verticals. Operators compete with online travel agents, metasearch sites, and Google’s own travel […]
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Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]
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Branded organic traffic comes from your branded keywords. These keywords are queries that contain your company or product names. For example, DJI (a company primarily known for their camera drones) could have branded keywords that include DJI drones, Mavic 3 (a particular model of drone), and OcuSync (a technology created by DJI solely for their […]
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Consumers want to find exactly what they’re looking for quickly and easily when they land on any website. It could be a t-shirt in a specific size and colour, train ticket prices for a certain day and time, or a particular car repair service at a garage. Faceted navigation – also known as faceted search […]
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