For many businesses, having an online presence is crucial, as long as you are optimising your website to reach the intended audience. For businesses that operate online – or where the location is not a deciding factor in influencing a purchase decision – optimising your website to reflect this will help you reach the largest […]
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Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]
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Page load speed is an important metric for a whole range of different reasons. It affects how useful your website is for visitors, how long they stay on your site, and more recently Google have started to use it as a direct ranking factor in their search results. But there are different definitions of page […]
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The Robots Exclusion Protocol, or REP, is a way to tell search engine robots – including Google’s web crawler, known as Googlebot – that you don’t want them to crawl or index certain parts of your website. It’s a useful way to protect sensitive data from showing up in the search results, and it’s commonly […]
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SALT.agency has been shortlisted in the 2020 Prolific North Awards for the Search Agency of the Year award. The Prolific North Awards is an annual awards ceremony. This year, the show will be hosted by a virtual event on 8 September. The full shortlist and all categories can be found here. So far, 2020 has […]
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The last part of our Yandex Zen blog series goes more in-depth about the art of effective promotional case study creation on the Yandex Zen platform. What are Yandex Zen case studies? Case studies are stories based on the experience of previous clients. Promotional articles on Zen that are using a case study format could […]
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Online fashion always has, and always will be, a rapidly changing industry. With new trends consistently emerging and having a broad and substantial audience to target, it can be challenging to keep on top of the game. Although it can be challenging to meet the needs of fashion customers, there are many opportunities available due […]
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The second part of our Yandex Zen series focuses on the key differences and common themes between native advertising and Zen advertising, as well as the main components of a promotional article on Zen. What similarities are there between native advertising and advertising on Zen? Native advertising is a form of advertisement that blends in […]
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Schema has long since been crawled by search engines and is now commonly viewed as a necessity for technical eCommerce SEO. Schema markup is pieces of code that assist search engines in understanding your website and can be big helpers in gaining featured snippets on Google SERPs. It is important to remember that schema will […]
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Yandex Zen is a personalised recommendations service created by Yandex. It can serve as a great marketing tool for lead generation, brand awareness, and new demand creation for many businesses. The platform enables individual and corporate users to publish content (articles, videos, photos), and an algorithm recommends content to users based on their interests. If […]
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This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
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Every now and then, consultancy firms face challenges that are abnormal and create new solutions. We faced that last year, to classify over a quarter of a million articles with a very limited budget. Our target was that if we can classify over 80% of them automatically with a 90% accuracy, then we can do […]
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