SALT.agency is proud to announce that it has joined up with Dr. Z. Cliffe Schreuders and his team at Leeds Beckett University on a research project that seeks to create a cyber security certification standard for websites, networks, and infrastructures. In 2016 it was estimated by the Government that two thirds of large businesses in […]
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Tools used in this guide: Screaming Frog AHREFs MajesticSEO SALT’s redirect tool Whether you’re migrating to a new website with a different URL structure, or just to a new domain or TLD (Top level domain), it is crucial that you redirect all existing links AND backlinks to the new destination or else you risk losing […]
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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a […]
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TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now […]
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Thousands of people have been waiting for a very long time, (in some cases with bated breath) for Google Penguin to run again, and at last there is finally cause for celebration as Google have confirmed the update is now live via their Webmaster Central Blog. Previously, this algorithm ran separately from the main ongoing core […]
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Regardless of your industry or the size of your business, having a complete and accurate Google Business Profile is essential. Over the last decade, Google Business Profiles (originally launched as Google My Business) have evolved significantly. They’ve transformed from simple directory listings into critical trust signals that power Google Search, Google Maps, voice search, AI […]
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Being one of the main enterprise ecommerce solutions for large brands, especially in the retail sphere, there’s not an awful lot of SEO documentation for Demandware out there. I’ve come across a few at best. Perhaps this shouldn’t come as a surprise due to the small number of brands using it – no matter how significant […]
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In this study we look at how to protect your SEO rankings from dropping when moving onto CloudFlare while having your website protected by the advanced features and protection that the CloudFlare platform offers.
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A few months ago, I discovered a security loophole in Facebook that allows hackers to decrypt and sniff out Facebook user IDs using one of Facebook’s APIs in bulk – therefore allowing them to gather millions of users’ personal data (name, telephone number, location, images, and more). This post is an attempt to catch Facebook’s attention to get this issue […]
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Typically, as part of a technical SEO audit or troubleshooting session, it is extremely important to analyse server logs. These logs generally contain all requests made to the web server and contain important information such as: Host name Date and Time of access URL they have accessed User Agent Method used HTTP status code Below is an example of a […]
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A recent survey of roughly 5,000 employers, managers and HR personnel found that 43 per cent of employers conduct background checks using social media accounts when filling a vacancy. This is but one survey of many that confirms the same thing – that employers are now vetting potential employees by carrying out quick online background […]
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