How to combat social media security risks

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Security risks on social media can come from outside and inside the company; from outside they are usually malicious, but from inside the company they are often caused by human error. There are also security risks inherent to the platforms themselves, but aside from removing your business from social media altogether (which I certainly do …

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5 essential Instagram tips for your business

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The future of social media posts is very much visual, which is great news for Instagram – a platform which is going from strength-to-strength at the moment. Having recently emulated Snapchat with the introduction of its Stories feature, Instagram is now boosting its already healthy userbase of 700 million monthly active users with Snapchat fans. Do …

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WhatsApp: personal privacy vs national security

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WhatsApp has made its unrivalled personal privacy and security its main selling points in recent times; these are especially welcome traits in a communications tool when one considers how many times WhatsApp’s sister app and social platform, Facebook, has featured in the news due to its security flaws. In fact, SALT’s very own Technical Director, …

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Why you’re losing social media followers

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Growing an organic audience for your business on social media is no easy task – it can take a long time and lots of hard work. It’s great when it feels like you’re getting somewhere with it, so it’s no wonder many businesses start to panic when they see their follower numbers drop. Some fluctuation …

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How to grow your brand on social media

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If your business doesn’t currently have a presence on social media, this needs to change. Social networks are rapidly becoming the favoured customer service option of many, and to some, if you don’t exist on social media, you don’t exist full stop. Taking that first step into the world of social media for your business …

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