When people talk about international SEO, they often focus on expanding into new markets, countries, and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. But even then, it’s not always a straightforward process, as there are regional differences and dialects to take […]
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Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what […]
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In the early days of the internet, websites were just a collection of File Transfer Protocol (FTP) websites that users could use to upload an download HTML files. In order to find a specific file, users had to navigate through each one, like finding a book in a library. Shortcuts did exist, and some frequent […]
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Dealing with out-of-stock products is an annoying but inevitable part of running an ecommerce website. Items can go out of stock for lots of reasons, including seasonal disruptions, discontinued lines, or surges in popularity. Products being out of stock isn’t a problem in itself, but it can cause issues for customers. And if you’re operating […]
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Ever sat for more than five seconds waiting for a page to load? If you have, you’re one of the few. A well-known and much cited piece of research by Google found that pages that take over three seconds to load will lose 40 per cent of people trying to view them. If this page happens […]
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SALT.agency’s Dan Taylor is this Wednesday to speak at a government organised seminar to discuss e-commerce in Japan. Organised by the Department for International Trade, and held at the Yorkshire Sculpture Park, Yorkshire and the Humber is in fact the eighth largest textile market and second highest non-EU market after China. Specifically designed for Y&H textile businesses, […]
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When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]
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How do you check which pages/URLs on your site have been indexed on Google? I am acutely aware that this subject has been covered so many times in the past, using various methods, from Paul Shapiro’s Phyton’s script, which apparently upset the powers that be, understandably, as bulk checking Google index is against G’s terms […]
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It’s easy to take the internet for granted. Sure, we might sometimes forget just how important a role it plays in society. Not all of the internet is serious and that’s part of its charm. The silly side of the internet, embodied by memes and cat videos, means we don’t always appreciate the remarkable importance […]
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SALT.agency is proud to announce that it has joined up with Dr. Z. Cliffe Schreuders and his team at Leeds Beckett University on a research project that seeks to create a cyber security certification standard for websites, networks, and infrastructures. In 2016 it was estimated by the Government that two thirds of large businesses in […]
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Tools used in this guide: Screaming Frog AHREFs MajesticSEO SALT’s redirect tool Whether you’re migrating to a new website with a different URL structure, or just to a new domain or TLD (Top level domain), it is crucial that you redirect all existing links AND backlinks to the new destination or else you risk losing […]
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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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