Google launches URL inspection tool
On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.
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The Blog
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JavaScript for the modern web and good user experience
TLDR JavaScript helps us enhance user experience. JavaScript runs on user devices — but we shouldn’t abuse their power. Ship only necessary JavaScript and as little as possible. SEO & JavaScript boils down to prerendering, and then you are left with HTML. A user should be able to interact with UI when they see it, so […]
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A guide to planning downtime for your website
This guide is to help those who want to make sure their website downtime does not impact on their organic search performance.
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React SEO, Universal JavaScript – Part 1
TL;DR Websites that are built using React.JS are perfectly SEO-friendly when built correctly. If you are going to build a website that renders the front-end using React.JS, then make sure you render the first version before serving it to the search engines. It is no news to anyone that old browsers which can’t render the […]
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How long does it take Google to see SEO changes to your website?
Making SEO changes to improve search visibility and attract new users can be an ongoing, complex operation. Although it’s a vital part of your SEO strategy, it takes time, resources, and careful planning for those performance graphs to start heading in the right direction. While it may be tempting to think that as soon as […]
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How HTTPS works (& does it affect SEO?)
For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, […]
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Bing makes improvements for maps-related searches in UK
Microsoft announced that it is unrolling a series of improvements for map-related searches in the UK. Although not exactly ground-breaking, as the features have been featured in Google Maps for a number of years, Bing users will be glad to know that they can now take advantage of the new additions. Possibly the most useful feature for users, […]
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Advanced hreflang: multilingual SEO for locales and regions in a single country
When people talk about international SEO, they often focus on expanding into new markets, countries, and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. But even then, it’s not always a straightforward process, as there are regional differences and dialects to take […]
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The SEO guide to the Google Lighthouse tool
Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what […]
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A brief introduction to search engine information retrieval processes
In the early days of the internet, websites were just a collection of File Transfer Protocol (FTP) websites that users could use to upload an download HTML files. In order to find a specific file, users had to navigate through each one, like finding a book in a library. Shortcuts did exist, and some frequent […]
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How to handle out-of-stock product pages on ecommerce websites
Dealing with out-of-stock products is an annoying but inevitable part of running an ecommerce website. Items can go out of stock for lots of reasons, including seasonal disruptions, discontinued lines, or surges in popularity. Products being out of stock isn’t a problem in itself, but it can cause issues for customers. And if you’re operating […]
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Why page load speeds matter to business
Ever sat for more than five seconds waiting for a page to load? If you have, you’re one of the few. A well-known and much cited piece of research by Google found that pages that take over three seconds to load will lose 40 per cent of people trying to view them. If this page happens […]
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