Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). […]
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SALT.agency is proud to announce that it has joined up with Dr. Z. Cliffe Schreuders and his team at Leeds Beckett University on a research project that seeks to create a cyber security certification standard for websites, networks, and infrastructures. In 2016 it was estimated by the Government that two thirds of large businesses in […]
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With competition across courier and haulage companies becoming ever more fierce, it is more important than ever that independent and SME firms stand out among the crowd. This paper discusses the saturation of the courier and haulage industries and explains what can be done to ensure online success. Request a copy of it here.
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Cyber security experts are warning people not to partake in the “top ten concert” statuses that are appearing on Facebook. In them, users list ten concerts that they have attended while including one that they have not been to — leaving friends to guess which one happens to be the lie. Although the activity seems like […]
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Through the years SEO has changed considerably, in particular the tactics used by individuals in order to gain media coverage for particular links. By nature the SEO industry is one that focuses on links as they are part of hundreds of key ranking factors. There are many tactics available in order to earn links, both […]
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Update 26/03/2018: This position has now been filled. Please follow our social channels for further information on any internships that we might have in the future. Following on from a recent string of new client wins and a new office in the City of London, Leeds based technical SEO agency, SALT, is currently seeking an […]
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Tools used in this guide: Screaming Frog AHREFs MajesticSEO SALT’s redirect tool Whether you’re migrating to a new website with a different URL structure, or just to a new domain or TLD (Top level domain), it is crucial that you redirect all existing links AND backlinks to the new destination or else you risk losing […]
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Not all that long ago, when we thought about talking to a computer or using our voice to search we immediately thought, “how great would it be to have JARVIS from Iron Man in our homes!?” Although we are still wishing for our own version of JARVIS or FRIDAY to appear, searching for things online […]
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If your business doesn’t currently have a presence on social media, this needs to change. Social networks are rapidly becoming the favoured customer service option of many, and to some, if you don’t exist on social media, you don’t exist full stop. Taking that first step into the world of social media for your business […]
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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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Under the elaborate title of Wix is the Best, the development platform has set SEOers the challenge of outranking the company for the search term “SEO hero”. The company has created its very own Wix website for the competition and is offering a $50,000 prize for the site that ranks the highest on Google by […]
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Since the recession the waste and recycling industry has grown at a considerable rate, but despite this, new and unusual challenges lay ahead. This paper discusses the impending dangers, and how they can be overcome using a highly tactical and varied campaign strategy. Request a copy of it here.
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