Local SEO is the process of improving technical, content, and offsite factors with a focus on locality to improve rankings in specific areas. One thing that can be used to significantly help this is creating (or optimising) local landing pages. Local landing pages are simply (commercial) webpages with local intent. This means that the page […]
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When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]
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What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is one of the most important factors considered by Google’s Quality Raters, as defined in the Quality Raters’ Guidelines. Google Quality Raters are people employed by Google to conduct manual searches and rate the results that are ranking for their queries. It’s important to […]
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The robots.txt file is commonplace in any standard technical SEO audit, and the robots.txt standard gives webmasters the ability to control which robots (user-agents) are able to crawl their websites, either in part or entirely. It’s a plain .txt file, which is most commonly found through the /robots.txt URI extension; e.g. salt.agency/robots.txt A robots.txt file […]
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For SMEs, it might feel impossible to be able to compete with big businesses and their large SEO budgets, but there is still room for opportunity in the playing field. While larger companies might be taking the highway, you can take the scenic route to success through strategic content. The Road to success The chances […]
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You’ve just discovered a new clothing brand through one of many digital channels. You click through to their website and really like what they’re selling. But hold on! You have questions. Where are they based? Do they deliver to the UK? Are they trustworthy? You’re on the fence and what you really need to know […]
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We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on 8 November in Manhattan. The event will host a light panel discussion and open SEO forum, discussing current trends, the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Panellists to be […]
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Magento is an eCommerce platform that enables users to customise its features to create tailor-made online stores to match their needs and to create unique user experiences. According to BuiltWith, Magento is used by 16% of the world’s top 100,000 online retail platforms, used by household names such as Coca Cola, Rebecca Minkoff, and Ford. […]
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2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]
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Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]
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As web technologies evolve and an ever-increasing number of tools, frameworks, and libraries become available, so too does the number of poor performing websites. With the implementation of animations, images, JavaScript, and reams of CSS, we often forget to consider the impact that these things have on the SEO of our sites. While these things […]
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JavaScript (JS), initially named Live Script, was developed by Brendan Eich in 1995. Put simply, JS is a scripting language that enables web developers to insert code within a website. The script also allows performing tasks that are not possible in the traditional HTML markup language. These are mostly interactive behaviours, such as displaying hamburger […]
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