Following on from my recent post on examples of scalable offsite tactics, this blog explains which tools you could use, from the fundamentals of research, to media monitoring for offsite SEO purposes. Throughout the process of any campaign, whether it is scalable or not, it will require you or your team to use online tools […]
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With some of the largest digital in-house teams in Leeds and the surrounding area, including the likes of Jet 2, ASDA, Morrisons, GHD, and Ice Lolly, there’s little wonder why the TakeItOffline Marketing Roundtable (TIO) is taking place at Bar Soba on July 27. What is TIO? Held every quarter, TIO is a digital marketing […]
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Cyberattacks have been on the rise both in number and sophistication and this has prompted companies to implement tough cybersecurity measures to protect their resources. Despite this, hackers still find their way into secure networks to steal sensitive data that is put up for sale on the darknet markets or used to commit more cybercrimes such as holding […]
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Over the weekend hackers, supposedly from Russia and North Korea, launched a sustained cyber attack on hundreds of accounts belonging to MPs, Lords, aides, and other staff at the Houses of Parliament. Up to 90 accounts had been breached, representing around one per cent of the total. According to The Sunday Times the attack was […]
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You may be putting off joining Twitter, Facebook or Instagram for your business. Perhaps you don’t use social media or understand it yourself – or just don’t really see the point. To some, it can seem like a lot of hard work with no real payback. After all, you might be thinking, will social media directly […]
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Google has released Project Owl and it is suddenly not such a hoot online for fake news anymore! Project Owl is fighting against problematic searches that plague our queries. With more websites offering a jaded view of the world through people’s opinions rather than fact it is becoming increasingly important to stop these offensive topics […]
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Last week Instagram launched Location and Hashtag Stories to its Explore tab as part of its latest updates. This means that brands and public pages are able to post with local areas and interests in mind through hashtags. Once updated this means that new story rings appear above Explore, which features stories from people in […]
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Growing an organic audience for your business on social media is no easy task – it can take a long time and lots of hard work. It’s great when it feels like you’re getting somewhere with it, so it’s no wonder many businesses start to panic when they see their follower numbers drop. Some fluctuation […]
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Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). […]
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SALT.agency is proud to announce that it has joined up with Dr. Z. Cliffe Schreuders and his team at Leeds Beckett University on a research project that seeks to create a cyber security certification standard for websites, networks, and infrastructures. In 2016 it was estimated by the Government that two thirds of large businesses in […]
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With competition across courier and haulage companies becoming ever more fierce, it is more important than ever that independent and SME firms stand out among the crowd. This paper discusses the saturation of the courier and haulage industries and explains what can be done to ensure online success. Request a copy of it here.
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Cyber security experts are warning people not to partake in the “top ten concert” statuses that are appearing on Facebook. In them, users list ten concerts that they have attended while including one that they have not been to — leaving friends to guess which one happens to be the lie. Although the activity seems like […]
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