Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]
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As web technologies evolve and an ever-increasing number of tools, frameworks, and libraries become available, so too does the number of poor performing websites. With the implementation of animations, images, JavaScript, and reams of CSS, we often forget to consider the impact that these things have on the SEO of our sites. While these things […]
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JavaScript (JS), initially named Live Script, was developed by Brendan Eich in 1995. Put simply, JS is a scripting language that enables web developers to insert code within a website. The script also allows performing tasks that are not possible in the traditional HTML markup language. These are mostly interactive behaviours, such as displaying hamburger […]
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With only one word differing the two terms, the confusion between technical writing and technical content writing is understandable. Further adding to this confusion is the fact that the two disciplines require similar skill sets and can even cross paths in many instances. However, the ultimate aims of technical writing and technical content writing are […]
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Welcome to the first edition of SALT’s Search Summary. This is the first in a series of short videos by the SALT.agency team. These videos will cover key topics around SEO industry news, Google updates, SEO tool updates, company news, and more. If it’s current and relevant, we’ll be talking about it. In this episode, […]
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In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]
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Building your brand and establishing a robust online presence through your social channels is hard work. This fact makes it even more disheartening when I see businesses ruin all of their hard work with just a few poorly thought-out posts. It might be an explosive rant or an unpopular opinion. It could be posts full […]
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Cross-domain tracking is not something everyone does; most website operators track only their root domain. Are you looking to have more advanced and precise tracking on your Google Analytics (GA) accounts across multiple domains or subdomains? This article may help you determine whether and what type of cross-domain monitoring can be beneficial to your website. […]
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There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]
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You have probably heard of evergreen content; the type of content defined as being relevant, engaging, and that generates large amounts of traffic for extended periods. However, just because an evergreen piece of content gets lots of views, it does not mean that it meets the demands of your audience. With that in mind, we […]
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Featured snippets and their predecessors have been around for years, but they still present plenty of opportunities for increasing traditional search traffic and capitalising on the future of voice search. In this article, we are going to investigate the following featured snippet questions: How to improve on position one. What are featured snippets? What types […]
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Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise and e-commerce sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted […]
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