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The Blog

  • Technical writing vs technical content writing

    With only one word differing the two terms, the confusion between technical writing and technical content writing is understandable. Further adding to this confusion is the fact that the two disciplines require similar skill sets and can even cross paths in many instances. However, the ultimate aims of technical writing and technical content writing are […]

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  • How to prevent comment spam as a site owner

    In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]

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  • What to check if you get a sudden traffic drop

    There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]

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  • Faceted navigation best practices

    Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise and e-commerce sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted […]

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  • The anatomy of creative content

    The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]

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