The goal of every business is to generate leads and make a profit. You need to attract and retain customers, which can (and should) be done differently depending on who you’re targeting and when. This article will look at every stage of the marketing funnel, how you can create one, and which type of customers […]
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2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]
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After some time, it can become difficult to think of fresh ideas for your blog, especially when it seems you have covered every subject under the sun. If your creative juices are evaporating or writer’s block is setting in, don’t worry. You can adopt many different methods and tactics to develop compelling ideas for a […]
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ASDA is one of the most successful grocery brands in the UK and has a strong online and in-store retail presence. As of 2021, ASDA is Britain’s third largest grocer with a market share of 13.7%, raking in a massive £693.1m. Sainsbury’s is just slightly ahead with a 1.2% lead in market share. The supermarket […]
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How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL? A URL is a unique address […]
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Financial Services in the United Kingdom play a key role in contributing to the country’s economy, which accounted for £164.8 billion in 2020. The market size revenue of the banking industry alone reached £96.1bn, making it an attractive industry to enter the market. However, during the financial crisis in 2008, the UK banking industry faced […]
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Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]
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The first thing to consider when starting your blog post audit is the overall quality of the content. Ask yourself — is this blog of high quality, or does this need optimizing? A good blog post should be simple to navigate, easily accessible for your marketing team (if you have one), and able to generate […]
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Home fashion changes constantly, and new designs become outdated in a short space of time. Landlords and homeowners worldwide and, more specifically, in the United States frequently renovate their properties to keep up with the latest home renovation and improvement trends. 2020 is the year associated with being at home, which led to an elevated […]
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SALT.agency is pleased to announce the hiring of Pete Watson-Wailes in a brand new role as Operations Manager. Pete will be the company’s first Operations Manager — a new leadership role created thanks to continued growth at the technical SEO agency. Pete will oversee the broader organization of SALT, helping to maintain and grow company […]
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The web development community is rapidly adopting Single Page Applications (SPAs) for various web projects. React, for example, has seen a 1633% increase in projects using SPAs from 2018 to 2021 (according to Builtwith). Because SPAs are fundamentally built in JavaScript, they often create problems for search engines trying to crawl the website. In addition, […]
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As the web evolves, so do search engines. Web design has become more immersive and exciting, and people can interact with content online in ways that were never possible 10 years ago. With this continued evolution, how your user experiences your content is almost as important as the content itself. Search engines have also evolved […]
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