is pleased to announce the hiring of Pete Watson-Wailes in a brand new role as Operations Manager.

Pete will be the company’s first Operations Manager — a new leadership role created thanks to continued growth at the technical SEO agency. 

Pete will oversee the broader organization of SALT, helping to maintain and grow company activities. 

Pete joins SALT after 18 years in the SEO industry, having previously run technical operations at Builtvisible and Strategy Digital. Alongside his operational duties, Pete has also consulted for Accor, Arrow, Google, Red Bull, and others.

Discussing his new position, Pete said: “ has been a pioneer in the field of technical SEO, and its success is a testament to the quality of its work. 

“I’m delighted and proud to be joining to help the founders deliver on their vision for the agency and work alongside a fantastic team of talent on the next stage of its journey.”

Reza Moaiandin, co-founder and director of, added: “ is known for high-quality technical excellence achieved with a sustainable mindset. We’ve created a clear plan for the future that involves highly talented individuals with fantastic experience to support the mission. The focus remains on delivering high-quality services to clients and solid support and development of the team. 

“Pete complements’s vision with his experienced background of excellence, intelligence, and tactical decision-making, which will allow to leverage further opportunities and gain momentum during these uncertain times.

“Pete is a brilliant individual who aligns with our values, bringing a wealth of experience that will allow the business to scale intuitively through robust navigation and transformational leadership. 

“The future is bright for, and we are incredibly excited to welcome Pete to our team.”