If you are planning on growing your online business to reach international markets, or you are looking to create a better user experience for your customers in other countries – I recommend that you look no further than implementing WPML into your internationalisation strategy if your site is based on WordPress. WPML was developed in […]
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Your connection to this site is not secure, is perhaps one of the scariest messages a normal internet user can see right before they close their tab and move on. What does this mean to an online business? Lost client, customer or user. For years sites have been serving their non-sensitive content over open protocols but in the recent years this has […]
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Table of contents Introduction Preparing for work and a career in copywriting Types of copywriting SEO copywriting (extended) Writing for blogs Perfecting a press release Proofing and editing Common mistakes, forgotten rules and words to avoid Rules every copywriter needs to know Tips on hiring a freelance copywriter Introduction This copywriting guide has been compiled […]
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Earlier in May it was widely reported that Twitter was planning on letting users write longer tweets by excluding photographs, links, and usernames from its 140 character limit. That was nearly four months ago, and as of yet, the change is yet to occur. The platform has made headway in the past, such as when […]
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A recent Instagram update lets you see the best videos without disrupting your main feed. Its overhaul of the Explore page sees a string of new video channels with, most importantly, a personalised ‘Videos You Might Like’ feed which draws across the network. There are also various themed, hand-created channels, such as feature spotlights on specific […]
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Regardless of your industry or purpose of your website, whether you’re targeting a local, national or international audience, having an accurate and verified Google My Business listing is important. Your Google My Business profile can affect a number of things, such as how you appear on Google Maps (and Google Maps Directions feature), Google+, and […]
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Leeds, like many other cities across the world, is continually changing when it comes to what makes up its ‘high street’. In the past this process was quite slow, and shops would last for decades – however, that is no longer the case. In recent years, strong competition from the internet, combined with other commercial […]
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Cats are for introverted losers who read comic books and don’t go outside, and dogs are for everyone else — or so the internet would have you believe. To celebrate World Cat Day Facebook has leapt into the “dog vs cat” debate and embedded the stereotype into the minds of the world by proving that […]
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Being one of the main enterprise ecommerce solutions for large brands, especially in the retail sphere, there’s not an awful lot of SEO documentation for Demandware out there. I’ve come across a few at best. Perhaps this shouldn’t come as a surprise due to the small number of brands using it – no matter how significant […]
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Google introduced the answer box as a results page feature to provide users with value, removing the need for them to click on search results. At SMX West 2016 Paul Haahr talked about how Google is trying to think mobile first, and how users want information fast – especially when they have poor connectivity to the […]
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What a surprise to wake up today to the news that the UK public have decided we should leave the EU! I can honestly say that although I knew that it might be close-ish, I never thought it would end with a Leave… So while the rest of yesterday’s poll is already in the Google […]
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When you’re building an international friendly and multilingual website, there are a number of decisions that need to be made, and one of the first decisions will be around which countries you target and how you target them. Understanding your best strategic opportunities Google Analytics data can play a big part in this, in your […]
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