Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]
Read more
The web development community is rapidly adopting Single Page Applications (SPAs) for various web projects. React, for example, has seen a 1633% increase in projects using SPAs from 2018 to 2021 (according to Builtwith). Because SPAs are fundamentally built in JavaScript, they often create problems for search engines trying to crawl the website. In addition, […]
Read more
A web design mock-up may look finished, but it might hide half its content from search and AI crawlers. Tabs and accordions, big navigation menus, infinite scroll, image-led banners, and sign-up pop-ups all make a page engaging and interactive. Yet each one changes what a crawler can find, read, and follow. Search engines have also […]
Read more
Due to busy schedules and evolving lifestyles, the working population worldwide struggles to get the daily nutrients they need. In the upcoming years, rising consumer awareness of health and wellbeing is expected to be a significant driving force behind the health supplement industry.We will evaluate which websites are performing well from an organic point of […]
Read more
When it comes to dining in, recipe boxes have become the go-to for those wanting to enjoy the restaurant experience in their own home. The convenience of the meal delivery kit has fuelled major growth for this market, with many consumers now opting for this choice over traditional grocery delivery. The global meal kit delivery […]
Read more
The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client. The target audience for your business will be overarching, and SEO […]
Read more
What is a HTML sitemap? A HTML sitemap is a table of content that describes every page of the site. It is a well-organized and logically ordered list of web pages, each with an internal link pointing to a specific location that can be accessed by clicking on an internal link, usually named ‘sitemap’, which […]
Read more
The goal of any website redesign project is to make it better for your audience, right? Freshening it up helps improve the user experience and drive more traffic, leads, and conversions. So, seeing your organic traffic drop after a redesign or site migration can be frustrating — even more so when you took measures to […]
Read more
Publishing faces a marketing challenge unlike other industries. Every year, thousands of new products launch, but each only has a short window to find its audience. No matter what genre you like to read, publishers get the right book to the right reader. But what happens between an author completing a manuscript and a reader […]
Read more
Branded organic traffic comes from your branded keywords. These keywords are queries that contain your company or product names. For example, DJI (a company primarily known for their camera drones) could have branded keywords that include DJI drones, Mavic 3 (a particular model of drone), and OcuSync (a technology created by DJI solely for their […]
Read more
Not every topic is considered ‘interesting’. In a culture where witty words and bitesize stories top the viral charts, making your dry content stand out can seem impossible. We all understand the value of creating engaging content, but how do you achieve this when your topic is regarded as dull? What are dry topics and […]
Read more
Accessibility in SEO has become a very trendy topic of late. While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]
Read more