Whatever your sector or niche, the aim of every ecommerce brand is simple – to increase sales, conversions, and growth. Creating a great online shopping experience and building customer loyalty are the bedrock of this, but they’re not the only thing you need to consider. After all, what’s the use of a flawless, friction-free shopping […]
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Every brand needs to define its unique tone of voice. For many, it acts as the face of your organisation. Tone of voice entices potential customers and indicates the ‘personality’ of your company within the first few sentences of any post. Harnessing a tone of voice is important no matter the nature of your business. […]
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The core of this post has been written by our Guest writers, Hamid Eslami and Mohammad Hossein Rouhani. Hamid is a lead front-end engineer and Mohammad is a lead SEO. Single-page applications (SPA’s) are great, but their various complexities can sometimes cause problems. If not set up correctly, Google Analytics (GA) can mix up paid […]
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International SEO is an important element to larger businesses that want to expand to new languages and locations. However, the International SEO Strategy needs to be carefully considered due to the potential negative impacts that incorrect implementations of SEO practices can have on site. What is International SEO and its Importance? International SEO is how a […]
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Table of contents What is copywriting? What copywriters do Becoming a copywriter Copywriting styles SEO copywriting tips Blog writing tips Press release writing tips Proofing and editing tips General writing rules: Mismatched phrases General writing rules: Grammar and punctuation Whether you’re writing to inform, inspire, engage, or persuade, copywriting is what pioneers every brand. Knowing […]
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In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks. You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]
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Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]
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Search intent, also known as user intent, is no longer just about matching keywords to content. At its core, search intent is a powerful way to learn more about how people find your website and identify reasons why your SEO content might not be ranking as highly as you would expect. It helps you understand […]
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In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]
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For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]
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Structured data is a way for website owners to tell search engines like Google what the content on their website means. It adds context to content. The way we discover websites has gone through several changes over the years. To begin with, to visit a website, you just typed it into your address bar. Soon […]
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Google Analytics (GA4) is a wonderful platform and tool for those looking to gain additional insight into their website traffic, user profiles and behaviour, as well as specific actions that users take whilst interacting with a website. GA4 moves from traditional website sessions to an events-based approach, enabling website managers to tailor their reporting and […]
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