Whether you’re selling products or services, your digital strategy should always be centred around ensuring you appear in front of your potential customers at the right time. This all involves optimising your website, and its products and services, effectively. Optimisation will typically involve a range of activities. This can be both time consuming and costly […]
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Search intent, also known as user intent, is no longer just about matching keywords to content. At its core, search intent is a powerful way to learn more about how people find your website and identify reasons why your SEO content might not be ranking as highly as you would expect. It helps you understand […]
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Website authority is a measure of how highly regarded your website is in the digital eyes of the search engine robots. Generally speaking, sites that are perceived as being more authoritative tend to rank more highly than brand new or low-quality sites that have no positive reputation as yet. Improving your website authority can be […]
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Rebranding a website can be an exciting task for any business, but it also carries a variety of risks to a website’s organic visibility and overall performance. A rebrand can range from a simple domain change to a complete overhaul in brand, website design and website architecture, which require comprehensive analysis and a logical migration […]
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HTTP status codes (also called HTTP response codes) are three-digit numbers a web server sends back every time a browser or crawler requests a page. A response code tells both search engines and users the webpage’s current condition and what content to expect. The server returns the same status code to browsers and crawlers. People […]
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