Magento is an eCommerce platform that enables users to customise its features to create tailor-made online stores to match their needs and to create unique user experiences. According to BuiltWith, Magento is used by 16% of the world’s top 100,000 online retail platforms, used by household names such as Coca Cola, Rebecca Minkoff, and Ford. […]
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For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]
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2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]
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Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]
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As web technologies evolve and an ever-increasing number of tools, frameworks, and libraries become available, so too does the number of poor performing websites. With the implementation of animations, images, JavaScript, and reams of CSS, we often forget to consider the impact that these things have on the SEO of our sites. While these things […]
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JavaScript (JS), initially named Live Script, was developed by Brendan Eich in 1995. Put simply, JS is a scripting language that enables web developers to insert code within a website. The script also allows performing tasks that are not possible in the traditional HTML markup language. These are mostly interactive behaviours, such as displaying hamburger […]
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With only one word differing the two terms, the confusion between technical writing and technical content writing is understandable. Further adding to this confusion is the fact that the two disciplines require similar skill sets and can even cross paths in many instances. However, the ultimate aims of technical writing and technical content writing are […]
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Welcome to the first edition of SALT’s Search Summary. This is the first in a series of short videos by the SALT.agency team. These videos will cover key topics around SEO industry news, Google updates, SEO tool updates, company news, and more. If it’s current and relevant, we’ll be talking about it. In this episode, […]
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In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]
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Building your brand and establishing a robust online presence through your social channels is hard work. This fact makes it even more disheartening when I see businesses ruin all of their hard work with just a few poorly thought-out posts. It might be an explosive rant or an unpopular opinion. It could be posts full […]
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Cross-domain tracking is not something everyone does; most website operators track only their root domain. Are you looking to have more advanced and precise tracking on your Google Analytics (GA) accounts across multiple domains or subdomains? This article may help you determine whether and what type of cross-domain monitoring can be beneficial to your website. […]
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There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]
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