Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]
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Here at SALT.agency, we like to hire both experts in our field and also, individuals in which we see a great deal of potential. While we are first and foremost a technical SEO agency, we also need some complementary skills within the company, and we recently decided that it was time to expand upon our […]
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If you receive a Pure Spam message in Google Search Console, it means Google has detected evidence of ‘black-hat’ SEO techniques on your website.This can include a variety of old SEO techniques that are no longer considered ethical or acceptable, for example: Publishing auto-generated content that reads like gibberish. Publishing large numbers of small, low-quality […]
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Salesforce is fast positioning itself within the marketplace as one of the go-to platforms for high-traffic, enterprise-level e-commerce businesses, and according to the latest W3Tech data the platform has been adopted in 2020 by companies such as the WWE, Halfords, and Dolce & Gabbana. As you may know, Salesforce Commerce Cloud has several frameworks and […]
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There are many types of bot traffic, some are very subtle and not noticeable by just looking at a graph, this type is consistent over a long period of time and typically makes up ~5% of traffic or more depending on vertical. The other type is more ‘in your face’, and cannot be overlooked as […]
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‘Traditional’ or ‘coupled’ – as they are commonly referred to – are the terms used to describe a CMS utilising a combined frontend and backend. As such, all aspects of the website, including content storage, content creation, design, and how content is displayed on devices is managed from one central place. There are advantages and […]
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Two main types of content can be posted on the YouTube platform: YouTube original series and movies User-generated content Research by Statista shows that 81% of US 15 to 25-year olds use YouTube, closely followed by 71% of 26 to 35-year olds and 67% of 36 to 45-year olds, making YouTube an excellent platform for […]
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At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]
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Schema markup provides website publishers with ways to influence the way your content appears in search results, by passing more information to the search engines than appears to human visitors. One relatively recent capability is the ability to use Schema to create Google Actions – we’ll come on to how you do that in a […]
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Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]
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When talking about any website from a technical perspective, site speed is never far away from the agenda. In recent years, through various updates and communications, Google has reinforced and placed emphasis on the need to factor this into our core thinking. It’s a metric that a large number of SEOs and marketers gravitate to […]
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In the wake of recent events, Google has introduced new Event Schema properties to help local businesses and events companies maintain good communications (and user experiences) with their potential user base. The new eventStatus property allows website (and event) owners to communicate whether or not an event has been cancelled, postponed, or rescheduled for a […]
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