Website accessibility is first and foremost about making sure visitors with specific accessibility requirements can ‘view’ your website, whether that means visually or using a screen reader to read the page aloud. In principle, accessibility is an issue that affects human visitors to your site. The search robots typically ‘fetch’ your pages as if they […]
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Structured data is a way for website owners to tell search engines like Google what the content on their website means. It adds context to content. The way we discover websites has gone through several changes over the years. To begin with, to visit a website, you just typed it into your address bar. Soon […]
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Getting more pages into the Google Search results might seem like one of the main priorities for any website, but there are times when this can result in ‘index bloat’ with negative consequences for your SEO campaigns. Index bloat is when a very large number of pages from your website flood the search results with […]
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There are programs, websites, and plugins to do most of the things in this list one way or another – I have used most of them, and they are great. However, I still use DevTools for a lot of on the fly stuff. In this article, I will go over the features I use most […]
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In my last blog post about iGaming SEO, I discussed a few ideas to optimise existing content for gambling brands. But what if, as an iGaming brand, you don’t already have much content to support your product and landing pages? If you’ve previously relied heavily on PPC, affiliate marketing, or lead generation to acquire first-time […]
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Page speed is now a (small) factor in the mobile-first index, and therefore impacts SEO. It affects organic performance, and more importantly, user experience. Many people don’t consider speed since many websites are already in-line with modern standards. That said, it is regarded as one of the top ten SEO ranking factors. Speed is essential, […]
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Site speed is important for all site owners and SEOs to monitor. As you may already know, if a page takes longer than three seconds to load, half of visitors will choose to leave — and that is where your chance of conversion ends. It doesn’t matter how good your site looks or how great […]
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At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]
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SAP’s increased marketing and product innovations are leading to more enterprise-level organizations opting to migrate to their ERP and CRM solutions. As part of this movement, moving the front-end website over to the SAP Hybris platform is often sold in as part of the deal to ease integration with the new backend systems. Large eCommerce […]
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One aspect of running a successful eCommerce site is how you handle your changing inventory, especially if you sell unique, one-off products that cannot be restocked. When an item sells out, its page on your website becomes obsolete. There are other reasons why you might have expired content on an eCommerce site, from seasonal changes […]
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If you represent a multinational organisation, you might want to offer your website in some or all of the different languages your customers use, and it’s important to have an international SEO strategy to support this. There are several different reasons why you might have a multilingual website, including: Multinational brands with a presence in […]
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Algorithm recovery has become a hot topic in recent years, ever since the search engine started to be more transparent about publicising major changes to its search ranking algorithms. Google algorithms change on a daily basis, new websites are crawled and indexed, and old pages are deleted, so some jostling of SERP rankings is inevitable. […]
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