Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]
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In this post I will explain why it is important that both site owners and SEOs have an understanding of a website’s local search performance. I shall also offer an insight into why you should be tracking both Google My Business and Bing Places for Business. Understanding Google My Business and Bing Places for Business […]
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Two years ago I wrote an article called ‘How to deal with huge amounts of redirects in an SEO migration’, and with this we created a bulk redirect generator tool. The original article was mainly based around the logic of a migration and it was more of manual ‘hands on’ approach, discussing things such as […]
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Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]
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The concept of entities has gained recent prominence within SEO, as Google’s algorithms and information retrieval systems have indicated a greater significance and weighting to them.
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Across the internet you are likely to find a smattering of articles and discussions about why Cloudflare and other such Content Delivery Networks (CDNs) aren’t beneficial for SEO. The likelihood however, is that those articles are written by people whose services aren’t set up properly, as mentioned by John Mueller — Google’s Webmaster Trends Analyst. […]
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Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]
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Around the time of the deindexing bug earlier this month, a large number of websites saw their homepages (among other prominent traffic driving pages) seemingly disappear from Google’s index without warning or explanation. Before long of course, webmasters started to notice another trend, that the cache dates of websites within Google’s public cache had seemingly […]
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There are 130 trillion pages held within Google’s index, which means that when someone performs a search, an enormous bank of information must be analysed in order to deliver the most relevant results to the user. When new content is created however, it won’t appear in the search results straight away, as Google needs to […]
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Content marketing is an invaluable and intrinsic aspect of marketing any business online, but not all of the content you create will prove as valuable to your audience as you had hoped, and most will simply become irrelevant over time. This is where evergreen content comes into play.
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Meta descriptions are sometimes overlooked or deemed unimportant because they aren’t used by Google to determine rankings — however, they are often the first thing that a potential customer will see of your business online, and they do influence your click-through rate. With that in mind, they are therefore an important aspect of your on-page […]
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Your work life and home life should not be mutually exclusive, however, they are all too often seen as such — after all, it’s no secret that, in some sectors, leaving work on time to get a glimpse of your kids’ faces before bedtime is frowned upon.
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