Building your brand and establishing a robust online presence through your social channels is hard work. This fact makes it even more disheartening when I see businesses ruin all of their hard work with just a few poorly thought-out posts. It might be an explosive rant or an unpopular opinion. It could be posts full […]
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Cross-domain tracking is not something everyone does; most website operators track only their root domain. Are you looking to have more advanced and precise tracking on your Google Analytics (GA) accounts across multiple domains or subdomains? This article may help you determine whether and what type of cross-domain monitoring can be beneficial to your website. […]
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There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]
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You have probably heard of evergreen content; the type of content defined as being relevant, engaging, and that generates large amounts of traffic for extended periods. However, just because an evergreen piece of content gets lots of views, it does not mean that it meets the demands of your audience. With that in mind, we […]
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Featured snippets and their predecessors have been around for years, but they still present plenty of opportunities for increasing traditional search traffic and capitalising on the future of voice search. In this article, we are going to investigate the following featured snippet questions: How to improve on position one. What are featured snippets? What types […]
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Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise and e-commerce sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted […]
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Being able to quickly check the search results of a query can be done several ways. If you’re in a spot, however, and your Wifi/hotspot connection is very poor and you need to quickly check what ranks on page one for a specific query, being able to check ad hoc queries via Python can be […]
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The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]
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Over the past few months, the general understanding of Python within the SEO community has become more widespread thanks to its ability to automate both monotonous and labour intensive SEO tasks.
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When you post on your company’s Instagram account, I guarantee that the most important thing to you is how many ‘likes’ your post is getting. Do you judge that post on how many ‘likes’ it receives? Probably so. Do you feel that a post with fewer ‘likes’ is a failure? Possibly. Some Instagrammers — businesses […]
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For many businesses, technical SEO is still quite a new concept, and one that might not be properly understood. No matter what kind of business you run, however, the likelihood is that you want new customers to be able to find you on the internet; which is what technical SEO can give you. In this […]
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Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]
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