SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]
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What is a Content Hub? A content hub is a collection of articles about a specific topic that has internal links to cluster content, which provides more information to various sections of the overall topic. A content hub and a blog are not the same. Blog posts are often about various topics, whereas a content […]
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Faceted navigation allows users to navigate a website and find specific product subcategories on an eCommerce website. Faceted navigation, also called a “filter”, improves user experience and the customer journey. This is because users can easily access the expected product within one to two clicks. Below is an example of faceted navigation: Each box represents […]
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Google Tag Manager (GTM) has long been a key tool for digital marketing professionals, providing valuable insights into the user journey, conversion paths, and ad exposure that you can use to optimise your website. It provides a convenient way to manage all types of tracking code – from Google Analytics and Adwords to Facebook pixels […]
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Positioning yourself as a subject expert through the effective use of topic clusters is an excellent way to improve your website’s search visibility and lay the foundation for a strong internal linking framework. Adopting a topic cluster model builds authority within your specialist field by providing multiple pieces of content and generating an easier way […]
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SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]
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Have you ever considered investing in a PPC campaign with an SEO strategy? Or wondered whether the combination of two would negatively or positively impact your site’s rankings? To answer the latter, no – PPC does not directly impact SEO. PPC and SEO are two separate entities with established regulations to ensure paid search has absolutely […]
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Optimising a website’s product or services range can involve implementing a variety of activities for a successful campaign. Add to this any limited resources and time restrictions and the overall strategy could become a significant challenge. Understanding seasonal trends of your product range can help prioritise your SEO efforts from the start, leading to timely […]
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There are millions of eCommerce websites across the world, but not all of them are perfect. This is especially the case when it comes to SEO, which can massively effect search engine rankings and the user experience, such as mobile-friendliness of the site for users. There is more to building an attractive site. Your product […]
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Technical SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]
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Hiring an SEO agency can help turbocharge your online marketing, and partnering with the right technical SEO agency can deliver even better results. They should be able to address technical aspects like server performance and website code optimization, while also running organic SEO and paid search campaigns to promote your content, products, and services. SEO […]
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Crawl budget isn’t usually the first thing on a person’s list when optimizing a website, but it can be a lifesaver for larger websites or ones that refresh often. To begin, let’s go ahead and learn more about what crawl budget is. What is Crawl Budget? At its core, crawl budget is the concept of […]
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