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The Blog

  • Faceted navigation best practices

    Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise and e-commerce sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted […]

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  • The anatomy of creative content

    The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]

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  • Why page speed is so important

    It stands to reason that page speed is an important element in good website design. Pages that load faster become interactive faster, and that means your visitors face less of a delay in becoming paying customers.Slower loading pages suffer higher abandonment and bounce rates, as some visitors will simply give up if the page doesn’t […]

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  • How does PPC complement SEO?

    Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]

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