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The Blog

  • What tech SEO means to travel in 2018

    In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed […]

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  • How to diagnose Google ranking changes

    Google Core Algorithm updates are updates which work on improving search results, thus improving Google’s first and most valued product – Google Search. The intent is always on a better user experience, which means Google often involve quality updates such as spam detection, download speed, pop-ups, ads or content quality. While the other factors speak […]

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  • Image optimisation — a quick guide to best practice

    More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: […]

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  • How does the role of offsite campaigns support search in 2018?

    Over the course of the last year, I’ve explained many aspects of offsite SEO. In particular these areas are: Understanding the scalability of offsite SEO Tools and platforms Creating and developing relationships How to monitor coverage on an offsite campaign The next aspect of the series is to understand how offsite SEO supports the role […]

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  • SiteBulb – A great technical SEO tool

    How can SiteBulb enhance your technical SEO? SiteBulb offers technical SEO insights that no other tool (that I have used), does on the market, and it will make you rethink and update your knowledge base of technical SEO. This article was originally going to be a ‘section dissection’ where I go through each of the categories […]

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  • Google Search Console begins full beta roll out

    The Twitter SEO community is currently alight with conversation about the full rollout of the long-awaited beta Google Search Console. Seemingly now available to just about everyone, you can check your access status here. From there, check the top right of the screen, click “search properties” and view whether you are verified for the new console. […]

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  • Voice Search? What about Visual Search?!

    Voice search may be the “in thing” at the moment and dominating all of the popular SEO websites, but hey, have you noticed that visual search is around, and its not exactly a new thing either! I mean, it’s not like this was an unexpected trend, as 90% of information transmitted to the brain is […]

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  • SALT.agency announces Boston office location

    SALT.agency is proud to announce that it has transcended international boundaries by creating a base in Boston, Massachusetts, and is now in a working collaboration with US PR agency, Hollywood Agency. After searching for a US hub over the past two years to cater to substantial international demand, we were able to confirm our stake […]

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