The Blog

  • Have I been penalized by a Google update?

    SEO penalties can be compared to the vast world of rules and regulations. Penalties serve as a means to enforce compliance and maintain order. They exist in various aspects of our lives, from traffic violations on the road to online misconduct in the digital realm. As we navigate the interconnected highways of information, we can […]

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  • A guide to SEO for early-stage SaaS startups

    When you’re an early-stage startup, it can feel like resources and funding are in short supply. But when it comes to SaaS startups, the odds are often stacked against you, making success even harder to achieve. To overcome these challenges, you need a growth plan that balances your marketing spend across various strategies. We often […]

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  • How SendGrid have built an SEO strategy driving 351,000 monthly visits

    Driving organic traffic for a SaaS company can be challenging due to fierce competition. However, there are some companies that have mastered the strategy. In this article, we delve into the remarkable SEO strategy created by SendGrid, resulting in an impressive 351,000 monthly website visits. Discover SendGrid’s secrets and gain valuable insights into their success. […]

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  • The ultimate guide to migrating to GA4

    Google Analytics 4 is here, and from July 1st 2023, the free version of Universal Analytics (AKA Google Analytics 3) stopped collecting data after more than decade as the default standard. If you’re using UA to collect data on your websites, that means it’s time to learn all about GA4 migration — and fast. Our […]

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  • High-performing SEO strategies for AgTech companies

    Farming in the UK is undergoing one of the biggest changes in modern times. Brexit, the cost of living, and soaring energy prices are impacting farmers locally, and they are adversely affected by current global issues such as disruptions of supply chains and CO2 shortages. The farming industry has constantly been at the forefront of […]

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  • How to create bottom-of-the-funnel content for conversion

    The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]

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  • Fixing common JSON-LD structured data issues in Google Search Console

    If you have ever implemented structured data on your website, you’ll likely have encountered structured data errors in Google Search Console. When used correctly, structured data can be a powerful tool for showing enhanced results on Google Search results pages, which can increase site traffic and click-through rates. However, implementing structured data comes with its […]

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  • Best way to set goals for SEO-focused content

    When setting goals for SEO content, a lot of them can be generalised and sometimes outside our control, so we can’t always guarantee results. However, it helps to set specific and measurable objectives that can be achieved over a specific period. Setting SEO goals is significant for your content plan, as they bring clarity to […]

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  • Technical writing vs technical content writing

    With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]

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  • Sustainable SEO strategies to avoid greenwashing

    According to research, two-thirds of consumers are likely to pay more for a sustainable product. Integrating and communicating the brand values of sustainability is integral to eCommerce strategy — but how can you achieve this without greenwashing? It might be appealing for companies to dump a bunch of ‘green’ terms into their pages and hope […]

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