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The Blog

  • How to grow your SEO growth strategy

    In this post, I want to explore the core foundations that make up a good growth strategy and its impact when these aspects align. The core principle in any growth strategy is ‘growth’, which to achieve, means ongoing planning, analysis, and the execution of all available SEO activities. I will explore what these core activities […]

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  • Creating Better Ecommerce Category Pages

    On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]

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  • Google’s advice for SEO in 2021

    Towards the end of 2020, Google’s John Mueller spoke virtually at SMX and reaffirmed many existing thoughts about what the future of search holds. The presentation can be viewed from the agenda links and registering. In summary, John’s presentation covered several areas of both how Google’s Search product will be developing, and how they’re working […]

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  • The Complete Guide to Python for SEO

    Python is an open-source programming language that has become popular among many in the SEO community as a way to automate repetitive tasks, improve technical SEO campaigns and save time without sacrificing results. In this article, we will look at areas where Python can help you in your technical SEO efforts. By the end, you […]

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  • JavaScript Frameworks in SEO

    Websites built using JavaScript frameworks have not always been considered the best option for SEO. But while ranking highly in the search results has continued to become more and more important over the years, client-side rendered JavaScript sites are no problem. This article will look at some of the technical considerations when using JavaScript frameworks […]

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  • The Complete Guide to JavaScript for SEO

    JavaScript has become an important way to make web pages more interactive, by adding more dynamic elements, animations and special visual effects that would be difficult or impossible to achieve using HTML and CSS. It has been around for decades – it was reportedly created in just ten days in September 1995 by Netscape programmer […]

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  • How to overcome technical debt in SEO

    SEO faces many challenges, ranging from daily tweaks to Google’s algorithms and occasional Google core updates, to internal struggles overcoming the usual business bureaucracy and red tape. One of the biggest problems many organisations face is delays in implementing technical SEO tweaks. The responsibility for this often lies with internal IT teams, but they, in […]

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  • Five ways to optimise your SEO for January Sales

    2020 has provided various curveballs for businesses and has made it extremely important for companies to have an online presence with an eCommerce website. With the new year looming, the likelihood of being able to take advantage of the high street sales are potentially in limbo, which is why eCommerce SEO is paramount. Here are […]

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  • SALT.agency welcomes Keira Davidson to the team

    We are pleased to share that Keira Davidson recently joined the SALT.agency team as a senior SEO executive. Keira previously worked as an SEO executive for two years and joins us from Click Consult, based in Hooton. Before she began her SEO career, Keira competed in canoe slalom, through which she represented Ireland at international […]

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  • How to decrease eCommerce product returns through SEO

    Research into online shopping habits found out that almost one-third of shoppers deliberately purchase more products than they intend to keep. With that statistic in mind, reducing eCommerce product returns may seem like mission impossible. However, 19% of respondents answered that they tend to order multiple sizes or colour versions of the same item, to […]

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