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The Blog

  • How to define your tone of voice

    Every brand needs to define its unique tone of voice. For many, it acts as the face of your organisation. Tone of voice entices potential customers and indicates the ‘personality’ of your company within the first few sentences of any post. Harnessing a tone of voice is important no matter the nature of your business. […]

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  • How to select an eCommerce platform for SEO

    This article is a guide on how to choose an eCommerce platform that is perfect for your business. It will give you all the information you need to know about the different types of platforms and which one is best suited for your needs. Factors to consider when picking an eCommerce platform When it comes […]

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  • Baidu SEO: Baidu’s content quality guidelines

    As SEOs, we’ve become acquainted with the countless Google updates for content, with E-A-T, Penguin, and RankBrain among others making a huge impact on SERPs.  Baidu, on the other hand, can be daunting for SEOs optimizing for China due to having a completely different ecosystem to Google. Ziyuan (meaning ‘resource’) is Baidu’s official content hub […]

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  • Copywriting tips and tricks: A complete guide

    Table of contents What is copywriting? What copywriters do Becoming a copywriter Copywriting styles SEO copywriting tips Blog writing tips Press release writing tips Proofing and editing tips General writing rules: Mismatched phrases General writing rules: Grammar and punctuation Whether you’re writing to inform, inspire, engage, or persuade, copywriting is what pioneers every brand. Knowing […]

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  • New Approaches To Interaction Latency

    Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]

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  • How to perform actionable SEO Competitor Analysis

    With daily keyword ranking changes and forever evolving search engine algorithms, it’s difficult to maintain a constant overview of your business’ digital presence against competitors. Add to that the recent world events of the past few years, leading to significant demand for greater digital exposure for all industries, now is the perfect time to understand […]

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  • An introduction to video SEO

    SEO for video is often disregarded. With more focus on content SEO, such as keyword research and internal linking, video optimization can sometimes be put on the backburner. With the amount of time and money spent on creating the video for it to not rank or drive the traffic you would hope for, it’s evident […]

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