The Blog

  • Why relevant content still matters

    Google confirmed suspicions last Friday that a broad core algorithm update took place on 16 April, much like the one experienced in March. Speaking on Twitter, the Google SearchLiasion, said: “On Monday, we released a broad core algorithm update, as we routinely do throughout the year.” As a result, some sites will have seen fluctuations […]

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  • Bing makes improvements for maps-related searches in UK

    Microsoft announced that it is unrolling a series of improvements for map-related searches in the UK. Although not exactly ground-breaking, as the features have been featured in Google Maps for a number of years, Bing users will be glad to know that they can now take advantage of the new additions. Possibly the most useful feature for users, […]

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  • Breaking down leads by location

    Knowing the physical location of where your website’s leads are coming from is useful knowledge to have, and there are many ways to find this out, just as there are equally many ways you can interpret the data. In this article I will cover a few ways you can gather location data and display it […]

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  • Does social media offer SEO benefits?

    This is a frequently asked question, with clients often wanting to know more about the relationship between SEO and social media. After all, social media is something we regularly recommend clients utilise themselves if they don’t already, but it can be a rather time-consuming task. So, the time has come to tackle the links between […]

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  • UK businesses with .eu domains will be dealt killer Brexit KO

    One year on from the historic triggering of Article 50 by the United Kingdom on 29 March 2017, a quietly published ‘Notice to stakeholders’ was released in Brussels by the Directorate-General for Communications Networks, Content and Technology. The details of which will have serious consequences for UK businesses that have bought, and are using .eu domain […]

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  • Can voice search turn search engines into mind readers?

    Not so long ago, watching someone shout an order into a phone was a novel and somewhat bizarre concept, but over the years, this has slowly become the norm. And this is exactly what the big players in voice search hoped for, as Apple, Google, and Microsoft have deployed voice search assistants around the globe, and […]

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  • The mobile-first index is finally here

    The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re […]

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  • Why retailers should take digital transformation seriously

    In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per […]

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  • The SEO guide to the Google Lighthouse tool

    Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what […]

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