Author: Josh Wootton

  • Is Google My Business worth it for your SEO strategy?

    Google My Business (GMB) is a free tool launched in 2014 to help local search performance for companies of any size. It signaled a move away from sponsored listings and directories with more autonomy and creativity passed to businesses to market themselves locally. By simply providing your address, trading hours, and phone number, you can […]

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  • An introduction to CDNs and SEO benefits

    When the distance between the server and a user increases, so does the latency, which is the time needed for the server to respond to a request. Due to the global nature of CDNs, your site can be artificially moved closer to the user. This will lead to less latency, and in turn, a faster […]

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