Technical SEO

If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]

Page load speed is an important metric for a whole range of different reasons. It affects how useful your website is for visitors, how long they stay on your site, and more recently Google have started to use it as a direct ranking factor in their search results. But there are different definitions of page […]

The Robots Exclusion Protocol, or REP, is a way to tell search engine robots – including Google’s web crawler, known as Googlebot – that you don’t want them to crawl or index certain parts of your website. It’s a useful way to protect sensitive data from showing up in the search results, and it’s commonly […]

Schema has long since been crawled by search engines and is now commonly viewed as a necessity for technical eCommerce SEO. Schema markup is pieces of code that assist search engines in understanding your website and can be big helpers in gaining featured snippets on Google SERPs. It is important to remember that schema will […]

Google has announced that page experience is going to be a ranking factor that they are going to be implementing next year. Now, we all knew that user experience is critical for users to stay happy when they’re on your web page and to make sure that they end up achieving the purpose that they […]

When it comes to search engine rankings, page speed is one of the most important and also most neglected factors. This is simply because even with the best content, if the user cannot load a page fast enough, they will simply leave. This will, in return, increase the percentage of short clicks based on the […]

Salesforce is fast positioning itself within the marketplace as one of the go-to platforms for high-traffic, enterprise-level e-commerce businesses, and according to the latest W3Tech data the platform has been adopted in 2020 by companies such as the WWE, Halfords, and Dolce & Gabbana. As you may know, Salesforce Commerce Cloud has several frameworks and […]

There are many types of bot traffic, some are very subtle and not noticeable by just looking at a graph, this type is consistent over a long period of time and typically makes up ~5% of traffic or more depending on vertical. The other type is more ‘in your face’, and cannot be overlooked as […]

‘Traditional’ or ‘coupled’ – as they are commonly referred to – are the terms used to describe a CMS utilising a combined frontend and backend. As such, all aspects of the website, including content storage, content creation, design, and how content is displayed on devices is managed from one central place. There are advantages and […]

When talking about any website from a technical perspective, site speed is never far away from the agenda. In recent years, through various updates and communications, Google has reinforced and placed emphasis on the need to factor this into our core thinking. It’s a metric that a large number of SEOs and marketers gravitate to […]

In the wake of recent events, Google has introduced new Event Schema properties to help local businesses and events companies maintain good communications (and user experiences) with their potential user base. The new eventStatus property allows website (and event) owners to communicate whether or not an event has been cancelled, postponed, or rescheduled for a […]

When people talk about website SEO, they often refer to on-page and off-page optimisation to distinguish between on-page factors like keywords, headings and meta tags, and off-page factors like inbound links and domain authority. But one factor you might have overlooked is your overall site structure, which is generally regarded as an extension of on-page […]