A guide to planning downtime for your website

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This guide is to help those who want to make sure their website downtime does not impact on their organic search performance: What is website downtime? The term downtime refers to a period of time when a website is unavailable or offline. Although it is common for downtime to be a planned event for routine …

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The SEO guide to the Google Lighthouse tool

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Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what …

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Missing SEO features in Magento 2 default settings

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The default SEO settings within the newest version of Magento provide a firm base from which online merchants can optimise their website for organic search. However, any SEO specialist who audits an ecommerce site which is on Magento 2 will soon identify important SEO features missing from the basic settings. This guide highlights some of …

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