Author: Adam Gent

  • A guide to planning downtime for your website

    Every website is likely to experience downtime at some point. It’s often planned, for routine maintenance or a platform upgrade, but it can also be unplanned, due to things like a server outage or a cyber-attack. This guide explains how to take your site offline without damaging its organic search performance, and what to check […]

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  • The SEO guide to the Google Lighthouse tool

    Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what […]

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