SEO

FMCGs are complex businesses. They produce a high volume of products for a range of different brands. As such, the launch of a new product passes through many internal functions; R&D, marketing supply chain, logistics, etc. On the face of it, it appears that these businesses are experts are rapidly developing and releasing new products […]

Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]

At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]

Schema markup provides website publishers with ways to influence the way your content appears in search results, by passing more information to the search engines than appears to human visitors. One relatively recent capability is the ability to use Schema to create Google Actions – we’ll come on to how you do that in a […]

Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]

There are multiple types of holidays you can go on, ranging from meditation retreats, skiing holidays, to last-minute summer breaks. Certain holidays are more prevalent in some countries, as well as users might be looking for the same type of holiday but using different search terms to look for it. Research has determined that Americans […]

As cybersecurity becomes an ever-growing problem within the information era, it is crucial to protect your website as not to jeopardise user security/privacy. For websites, this can range from buying Comodo certificates to installing a full-blown bespoke iptables firewall rule(s) onto your server – don’t worry, many websites do not need to go that far. […]

When delving into the plethora of online resources covering the implementation of both strategic and technical SEO tactics, it becomes quite apparent that the core research is geared more to e-commerce platforms. This brings into question; if your site is a high content informational hub or key news online publication, what can you directly action […]

If you’re a regular user of Google Analytics, you may have come across bot traffic at some point. You can usually spot a bot as a spike in traffic with no immediate explanation, unusual characteristics and often with very similar attributes. For example, a surge in bot traffic might appear as a large number of […]

Website accessibility is first and foremost about making sure visitors with specific accessibility requirements can ‘view’ your website, whether that means visually or using a screen reader to read the page aloud. In principle, accessibility is an issue that affects human visitors to your site. The search robots typically ‘fetch’ your pages as if they […]