As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]
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SAP’s increased marketing and product innovations are leading to more enterprise-level organizations opting to migrate to their ERP and CRM solutions. As part of this movement, moving the front-end website over to the SAP Hybris platform is often sold in as part of the deal to ease integration with the new backend systems. Large eCommerce […]
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If you represent a multinational organisation, you might want to offer your website in some or all of the different languages your customers use, and it’s important to have an international SEO strategy to support this. There are several different reasons why you might have a multilingual website, including: Multinational brands with a presence in […]
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Algorithm recovery has become a hot topic in recent years, ever since the search engine started to be more transparent about publicising major changes to its search ranking algorithms. Google algorithms change on a daily basis, new websites are crawled and indexed, and old pages are deleted, so some jostling of SERP rankings is inevitable. […]
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When people refer to website content, they often mean written copy; however, content can be anything on the page — copy, images, video, and more. A page without content is a blank page. In the same vein, it’s not just the copy that needs to be optimised for search engine scrutiny — everything needs to […]
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Now here’s where it gets important – what do search engines think of your content, and how will it rank? “The web is like an ever-growing library with billions of books and no central filing system”, according to Google. Search engines have many ranking factors for each query Historically, a website is judged on how […]
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Search engines use automated crawlers — also known as robots or spiders — to travel from page to page and from link to link, to collect pages that they deem high quality. Search engines frequently crawl websites, typically daily, to determine which pages should be indexed in their massive databases. Over time, search engines continue […]
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Minor Google algorithm updates are a daily occurrence, but in 2019 we have seen growing awareness of Google core algorithm updates, which are broader changes to the search engine’s ranking criteria and are usually announced officially via Google’s webmaster blogs. They have the potential to knock top-ranked websites further down in the search results, especially […]
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It doesn’t take an SEO expert to understand that a slow loading site isn’t good for your business. Your website is, in essence, delivering a service to the reader. If a competitor does a faster job of providing that service, then you are likely to lose customers. While most people understand this at a core […]
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Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]
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Google quality raters are people employed by Google to conduct manual searches and rate the results that are ranking for their queries. The data that raters feed back to Google is used to improve algorithms to increase the relevance of the results. To inform their decisions, quality raters use a public document called the Search […]
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The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]
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