SEO

How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL?  A URL is a unique address […]

Financial Services in the United Kingdom play a key role in contributing to the country’s economy, which accounted for £164.8 billion in 2020.  The market size revenue of the banking industry alone reached £96.1bn, making it an attractive industry to enter the market. However, during the financial crisis in 2008, the UK banking industry faced […]

Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]

Home fashion changes constantly, and new designs become outdated in a short space of time. Landlords and homeowners worldwide and, more specifically, in the United States frequently renovate their properties to keep up with the latest home renovation and improvement trends.  2020 is the year associated with being at home, which led to an elevated […]

The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client.   The target audience for your business will be overarching, and SEO […]

What is a HTML sitemap? A HTML sitemap is a table of content that describes every page of the site. It is a well-organized and logically ordered list of web pages, each with an internal link pointing to a specific location that can be accessed by clicking on an internal link, usually named ‘sitemap’, which […]

Branded organic traffic comes from your branded keywords. These keywords are queries that contain your company or product names. For example, DJI (a company primarily known for their camera drones) could have branded keywords that include DJI drones, Mavic 3 (a particular model of drone), and OcuSync (a technology created by DJI solely for their […]

Have you ever considered investing in a PPC campaign with an SEO strategy? Or wondered whether the combination of two would negatively or positively impact your site’s rankings? To answer the latter, no – PPC does not directly impact SEO. PPC and SEO are two separate entities with established regulations to ensure paid search has absolutely […]

Hiring an SEO agency can help turbocharge your online marketing, and partnering with the right technical SEO agency can deliver even better results. They should be able to address technical aspects like server performance and website code optimization, while also running organic SEO and paid search campaigns to promote your content, products, and services. SEO […]