As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
Research into online shopping habits found out that almost one-third of shoppers deliberately purchase more products than they intend to keep. With that statistic in mind, reducing eCommerce product returns may seem like mission impossible. However, 19% of respondents answered that they tend to order multiple sizes or colour versions of the same item, to […]
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If you have a website that utilises a functional search tool (commonly e-commerce and e-commerce related websites) in order to help your users engage and find the exact information of products, you may find that you are not actually getting as much as data out of the tool as you think. When properly integrated into […]
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Rebranding a website can be an exciting task for any business, but it also carries a variety of risks to a website’s organic visibility and overall performance. A rebrand can range from a simple domain change to a complete overhaul in brand, website design and website architecture, which require comprehensive analysis and a logical migration […]
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As we move towards December, eCommerce SEO is going to play a big part in deciding how many completed orders your website receives between now and the end of the year. The autumn months are a crucial time for Christmas SEO campaigns. This is the part of the year when you can have the biggest […]
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For many businesses, having an online presence is crucial, as long as you are optimising your website to reach the intended audience. For businesses that operate online – or where the location is not a deciding factor in influencing a purchase decision – optimising your website to reflect this will help you reach the largest […]
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Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]
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This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
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Healthcare is the encompassing term that generally focuses on maintaining or improving your health. Because of this, it means that the term is quite broad, as it can include prevention, diagnostics, cure, or recovery of both physical and mental injury. This means that the number of business opportunities within the sector is massive. From an […]
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If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]
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TL;DR (Too long; didn’t read) Netlify is not WordPress or a CMS; it is a static hosting platform behind a powerful ADN If you are looking for Netlify CMS, that’s a totally different thing! It runs fast because everything is cached. It works with Headless CMSs and its own CMS. Edge SEO works like a […]
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FMCGs are complex businesses. They produce a high volume of products for a range of different brands. As such, the launch of a new product passes through many internal functions; R&D, marketing supply chain, logistics, etc. On the face of it, it appears that these businesses are experts are rapidly developing and releasing new products […]
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Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]
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