SEO

Google core algorithm updates can significantly impact website performance, often causing sudden fluctuations in rankings and organic traffic. While some sites benefit from these updates, others see a sharp downturn in search performance. For brands that rely on organic visibility, that can quickly translate into lost traffic, fewer leads, and reduced revenue. In those cases, […]

A Google core algorithm update can reshape search visibility overnight. Previously stable rankings, organic traffic, and conversion rates may fluctuate in the aftermath if key landing pages are impacted. When traffic drops after a core update, many businesses respond with a knee-jerk reaction. They overhaul content, remove pages, or start making technical changes without fully […]

Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]

The global fashion industry is valued at nearly $2 trillion, covering everything from haute couture to mass-produced apparel and fast fashion. Styles, branding, and pricing vary, but from an SEO perspective, fashion ecommerce operates in largely the same manner across the sector. The main challenges lie in the saturated competition across search engine result pages […]

2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]

Consumers want to find exactly what they’re looking for quickly and easily when they land on any website. It could be a t-shirt in a specific size and colour, train ticket prices for a certain day and time, or a particular car repair service at a garage. Faceted navigation – also known as faceted search […]

Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]

The concept of entities has gained prominence within SEO and information retrieval over the past decade. In recent years, Google and other search platforms have evolved from keyword-based systems into semantic and AI-driven retrieval engines. In recent years, entities have become even more important for traditional search engines, as well as AI-powered retrieval systems, large […]

On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.

TL;DR: It can take up to several months for Google to see changes to your website. Core algorithm updates happen all the time; be aware of them. A general reminder that SEO takes time and patience. Reminder! SEO does not yield instant results This is widespread knowledge within the industry, and something that is taught […]

For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, […]