Salesforce Commerce Cloud (SFCC) is widely used by enterprise eCommerce teams who need scale, flexibility, and integrations. It is often chosen for large catalogues, complex merchandising, and multi-market operations, which makes technical SEO consistency even more important. This benchmarking study, by SALT, looks at how Salesforce Commerce Cloud sites perform from a technical SEO point […]
Read more
There is a new moment most travellers will recognise. You open an AI tool, type in a question like “Where should I go for a week in October?” or “Best places for a luxury break”, and within seconds you are given a tidy answer. A shortlist. A plan. A sense that the hard part of […]
Read more
Google have announced the Universal Commerce Protocol, known as UCP. It is an open standard designed to allow AI agents to handle commerce tasks on behalf of users, including product discovery, checkout, payment, and post‑purchase actions. This announcement marked an important moment for digital commerce because it moves shopping away from websites and apps and […]
Read more
This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […]
Read more
Not long ago, searching the web felt like using a simple database index. You typed in a keyword and received a list of pages that matched, with different variables and weightings (that we knew as ranking factors). Today, search has become far more sophisticated. With AI at the core, platforms like ChatGPT, Gemini, Perplexity, and […]
Read more
The team at SALT has carried out research into whether content structure and templates have an impact on your content surfacing in Google AI Mode. Now that Google AI Mode is available in the UK, CMOs and marketers are naturally keen to know how best to optimise their content. A quick online search will throw […]
Read more
For leadership teams, optimising your CDN for SEO should not be viewed as a “tactic” in isolation. They are a key piece of infrastructure that supports revenue, brand trust, and risk reduction. A well-implemented CDN helps organisations: Deliver faster, more consistent experiences across regions Protect revenue during traffic spikes, outages, or attacks Reduce operational risk […]
Read more
Competitor analysis has always been a core part of SEO, yet the rise of AI driven search and LLM powered results has reshaped how we understand the competitive landscape. Instead of focusing only on ranking positions, we now examine visibility across many surfaces, the clarity and usefulness of content, the strength of entities, and how […]
Read more
5 Things you need to know From LLM-powered platforms like ChatGPT to the AI Overviews in Google’s search results, AI search is already having an impact on brand visibility and clickthrough rates. But the rate of change may be about to speed up with the arrival of Google AI Mode. Currently rolling out to 180 […]
Read more
We have seen a clear decline in LLM referral traffic over recent months, especially from ChatGPT, and this trend lines up with the release of GPT-5. Many senior marketers are asking why GPT-5 seems to send fewer clicks to websites than GPT-4.5. The answer is simple. GPT-5 gives people more complete answers inside the chat, […]
Read more
In an era where AI-powered search and generative summaries are becoming mainstream, simply writing good content is no longer enough. Organisations need to demonstrate four key qualities of Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) so that their content can be surfaced reliably by large language models (LLMs) and AI-driven search engines. Why EEAT still matters, […]
Read more
JavaScript is often touted as one of the more complex topics in SEO. Its dynamic nature, while enabling modern user experiences, can also create visibility barriers for crawlers that struggle to process and render it correctly. As search and discovery evolve toward AI-driven systems, ensuring that JavaScript websites remain fully accessible to both traditional and […]
Read more