Salesforce Lightning Experience (LEX) has developed somewhat of a bad reputation in the community for poor page speed load times and general load efficiency. It’s true, in a direct comparison to Classic, Lightning Experience is more cumbersome and adds unwanted milliseconds to load times. Lightning Experience itself can bring a number of benefits to storefronts, […]
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On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]
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Towards the end of 2020, Google’s John Mueller spoke virtually at SMX and reaffirmed many existing thoughts about what the future of search holds. The presentation can be viewed from the agenda links and registering. In summary, John’s presentation covered several areas of both how Google’s Search product will be developing, and how they’re working […]
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Firstly, what is a potato head page? A potato head page is a common occurrence on Salesforce Commerce Cloud websites and occurs when a product is removed from the catalog, but the PDP still loads and returns a 200 (minus the page content). Therefore, like a potato head, the page is similar to a head […]
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If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]
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SALT.agency has been shortlisted in the 2020 Prolific North Awards for the Search Agency of the Year award. The Prolific North Awards is an annual awards ceremony. This year, the show will be hosted by a virtual event on 8 September. The full shortlist and all categories can be found here. So far, 2020 has […]
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This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
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Google has announced that page experience is going to be a ranking factor that they are going to be implementing next year. Now, we all knew that user experience is critical for users to stay happy when they’re on your web page and to make sure that they end up achieving the purpose that they […]
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Salesforce is fast positioning itself within the marketplace as one of the go-to platforms for high-traffic, enterprise-level e-commerce businesses, and according to the latest W3Tech data the platform has been adopted in 2020 by companies such as the WWE, Halfords, and Dolce & Gabbana. As you may know, Salesforce Commerce Cloud has several frameworks and […]
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At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]
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When talking about any website from a technical perspective, site speed is never far away from the agenda. In recent years, through various updates and communications, Google has reinforced and placed emphasis on the need to factor this into our core thinking. It’s a metric that a large number of SEOs and marketers gravitate to […]
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As a platform, Salesforce Commerce Cloud has several documented nuances and common issues, some dating back from when the platform was known as Demandware. Salesforce is increasing, both in popularity and adoption, with users migrating to both the CRM and backend systems. Sites are also adopting the Commerce Cloud storefront for integration ease. As SEOs, […]
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