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Author: Dan Taylor

  • The Ultimate Guide To Yandex Algorithms

    When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]

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  • Data encryption, the anti-fad of 2017

    We’re only half way through 2017 and we’ve witnessed a number of trends and fads, from fidget spinners, the dab, and the increasing rise of household voice activated devices such as Google Home, Echo, and the in-development Vega. This has led to a lot of marketing agencies jumping onto the bandwagon that is artificial intelligence, […]

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  • Why information architecture is important to SEO

    A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]

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  • You Can Now Register Emoji Domains 😱 😍

    Last year I wrote a piece for Social Media London, looking at how the English language has developed over the past 100 (or so) years and how Emojis are now beginning to influence our communications. This was brought on by the joy emoji (😂 ) being named as the Oxford English Dictionary 2015 Word of […]

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  • How artificial intelligence is changing organic search

    Artificial intelligence isn’t a new concept, spam filters have been using it for years (in the form of ANI – Artificial Narrow Intelligence) to protect our inboxes and it has been used in films since the 1920s to captivate and astound audiences. This is what Google’s RankBrain is, a form of artificial intelligence. While the […]

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  • How the Google Possum update will change local SEO

    TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now […]

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  • Why An Accurate Google My Business Listing Is Vital

    Regardless of your industry or purpose of your website, whether you’re targeting a local, national or international audience, having an accurate and verified Google My Business listing is important. Your Google My Business profile can affect a number of things, such as how you appear on Google Maps (and Google Maps Directions feature), Google+, and […]

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  • Optimizing your site for the Google Answer Box

    Google introduced the answer box as a results page feature to provide users with value, removing the need for them to click on search results. At SMX West 2016 Paul Haahr talked about how Google is trying to think mobile first, and how users want information fast – especially when they have poor connectivity to the […]

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