Strategy

  • How the publishing industry uses digital marketing

    The book publishing industry is vast and varied, producing everything from best sellers to new editions of beloved classics. No matter what you like to read, publishers are the ones who get the right book to the right reader. But what steps are taken between an author writing their book to readers sifting the pages […]

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  • Using seasonal demand forecasting to plan your SEO strategy

    Whether you’re selling products or services, your digital strategy should always be centred around ensuring you appear in front of your potential customers at the right time. This all involves optimising your website, and its products and services, effectively.  Optimisation will typically involve a range of activities. This can be both time consuming and costly […]

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