SEO for Finance and FinTech Sector
How Can We Help Finance and FinTech Brands?
Search engine optimisation is an integral part of marketing and growth strategy for B2B and B2C brands operating in the finance and financial technology sector.
The financial technology industry has been growing at a rapid pace due to constant technological innovations and morphing into a very competitive ecosystem.
As the number of businesses in the sector diversifies, the search engine result pages become increasingly saturated. Therefore, whether you represent an innovative fintech start-up firm, a B2B enterprise offering high-end financial services to corporate clients, or a financial institution, SEO is a cost-effective way to earn your place in the SERPs and generate new leads.
Dominating Search Engine Result Pages in The Finance and Fintech Sector
At SALT.agency, our technical SEO team supports a broad range of financial and financial technology players through a holistic strategy and growth management.
Insurance companies, banks, investment brokers, and other companies and institutions in the sector can leverage our SEO services to increase their brand visibility, quality website traffic, and revenue.
Our Finance & FinTech SEO Expertise
To have an active web presence for your financial products or services and so that potential customers can securely and easily complete conversions on your site, our technical SEO team completes an exhaustive technical SEO audit.
Technical SEO audit demands high attention to detail, as every component of the website is evaluated, from broken links, site speed, file size, site structure, internal navigation, to sitemap, check out process, and much more.
Our specialist team delivers technical SEO excellence and crafts a goal-driven, integrated SEO strategy.
Our team performs a PESTEL analysis, to highlight all the factors across the political, economic, social, technological, environmental, and legal environments, that impact your business performance. We then incorporate the gained knowledge when modelling your SEO strategy.
Reputation and trust signals are crucial for brands operating in the finance sector. To stand out amongst the competition, we undertake an analysis of our clients’ competitors.
Our team studies competitor off-site and on-site technical website components, content, as well as their signal building marketing activities. We then can use this information to our clients’ advantage and incorporate their successful practices in the SEO strategy.
Management of financial operations and dealing with customer’s assets requires a secure and seamlessly functioning website.
SEO surveillance and assistance are, therefore, especially important during platform migration, website redesign, or server migration.
Our experienced technical SEO team supports your website before, during, and post-migration to reassure no traffic or revenue is lost. All financial data remains in high security, and your website maintains all SEO value from accessibility and rankings to traffic.
Using sophisticated research and analytics tools, our content SEO team audits content and crafts a data-driven content strategy.
Off-site, on-site, and supporting content, such as metadata, financial product or service descriptions, images, compelling calls to action, as well as financial blog posts, infographics, and e-books must be produced intentionally, with your target keywords in mind.
In the financial and fintech sector content credibility is highly important; therefore, the underlying goal for content is not only to improve search engine rankings and traffic but also to build your brand and increase its visibility. A content strategy will serve as a tool to generate new leads and brand partnerships.
Through content strategy, we aim to reach not only the obvious target audience but also go after niche segments. Through long-tail keywords we can target specific market segments and put your finance and fintech products and services in front of start-ups, millennials, luxury multinational corporations, local businesses, or any other market segment you desire.
Fintech sector, as the name states, is heavily dependent on technological innovation and innovation in the domains of artificial intelligence, the internet of things, and machine learning.
With the dynamic nature of the sector, institutions and companies operating in finance must continuously keep up to date with the latest innovations, trends, and new data management solutions.
With the potential of exponential growth, companies must not lose track of the everchanging market and user search trends. Our team continuously analyses the sector’s SEO trends and optimises your website accordingly.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.
Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]