Fintech SEO Services

Choosing as your fintech SEO partner is a strategic decision in a sector where organic search competition is fierce. The fintech industry, known for its rapid innovation and quick-paced market, requires a sophisticated SEO approach to stand out.

Get in touch to find out about our fintech SEO services

Why choose SALT as your Fintech SEO agency?

Investing in SEO is not just about gaining visibility — it’s about securing a measurable return on investment (ROI). At SALT, we understand the unique challenges fintech firms face online.

Our expertise in the fintech sector allows us to deliver tailored strategies that drive measurable outcomes, including improved brand visibility, increased quality traffic, and higher conversion rates.

We focus on creating sustainable SEO solutions that align with your business goals, ensuring every pound spent maximises your online potential.

Our commitment to transparency means you’re always informed about your SEO performance, making SALT the clear choice for fintech firms looking to dominate in a competitive landscape.

Our fintech SEO services explained

Our fintech SEO services are designed with precision to meet the unique needs of the rapidly evolving fintech sector. We understand that no two fintech companies are the same, and this recognition shapes our approach to SEO. Our process begins with a deep dive into your business's unique landscape, objectives, and challenges. Combining this insight with our SEO expertise, we craft bespoke strategies that align with your goals.

We focus on understanding your target audience and the competitive environment in which you operate, enabling us to identify opportunities for growth and areas requiring improvement. Our team applies a data-driven methodology to optimise your online presence, from comprehensive keyword research tailored to fintech to creating content that resonates with your audience and search engines.

We provide clear, measurable goals and regular reporting, ensuring you're always informed of our strategies and their impact. This tailored, client-focused approach ensures that our fintech SEO campaigns meet and exceed your objectives, driving meaningful results for your business.

Our fintech SEO services

With swathes of experience within fintech, we apply a range of services to ensure our fintech SEO campaigns provide the most impactful and sustainable results within organic search.

Technical SEO Strategy

Our approach to technical SEO is meticulous and data-driven. We focus on building a solid technical base for your website, ensuring it is structured and optimised so that search engines can easily understand and favour it.

This involves a comprehensive analysis and fine-tuning of your site's backend, improving its overall health and performance. We aim to make your website visible and prominent in search results, directly contributing to your business's growth. We will deliver a technical strategy with measurable results, setting your fintech firm apart from the competition.

International SEO

International SEO is crucial for fintech companies aiming to reach and engage audiences across different countries and languages. For fintech firms, this means ensuring your site is appropriately structured and tagged to appear in search results in diverse regions, adapting to local languages and search habits.

Considering each market's financial regulations and cultural nuances, this strategy helps present your services to the right audience. Effective international SEO can significantly increase your global reach, making your fintech solutions accessible to a broader audience and driving engagement from various international markets. It's about ensuring your digital presence is as global as your vision, helping you tap into new opportunities worldwide.

Competitor analysis

Understanding competitors is critical for developing an effective SEO strategy in the fintech sector. Our approach to competitor analysis goes beyond surface-level metrics, delving into the detailed workings of your competitors' online presence. We examine off-site and on-site technical aspects of their websites, scrutinising the content and signal-building marketing activities that contribute to their online success.

This comprehensive analysis allows us to identify what works well in your sector, from technical implementations to content strategies that resonate with your target audience. By understanding your competitors' strengths and weaknesses, we can craft an SEO strategy for your fintech company that competes and stands out in the crowded digital space.

Content marketing

In fintech, getting your message across involves weaving together a mix of elements — everything from the technical metadata and detailed service descriptions to engaging financial blog posts, eye-catching infographics, and insightful e-books. Each piece is thoughtfully crafted, focusing on the keywords that matter most to your audience, ensuring your content gets seen and truly resonates.

In a sector where trust is everything, content marketing does more than bump you up in search rankings. It's about carving out a solid, reputable presence for your brand that builds absolute trust and opens up conversations with your audience.

Data-Led Digital PR

In the fintech sector, precision and reliability are paramount. At SALT, data drives our approach to digital PR. This method ensures that the information we create and share is relevant and deeply resonant with your target audience.

By analysing industry trends, user behaviour, and search patterns, we craft content that speaks directly to the needs and interests of your customers. This strategy is about more than just attracting visitors to your site — it's about providing value that establishes trust and credibility in your brand.

Through careful research and analysis, we identify opportunities to address your audience's specific questions and challenges. We help your fintech company become a thought leader in the industry, building a content foundation that supports long-term growth and customer engagement.

Website migrations

When fintech companies face the challenge of website migrations, the stakes are exceptionally high. Managing financial operations and handling customer assets demands a website that operates securely and without interruption.

It's crucial that during platform changes, website redesigns, or server migrations, the integrity and functionality of the site are preserved. This is where focused SEO fintech services become invaluable.

Our approach to website migrations in the fintech sector is rooted in maintaining continuity. We ensure that your website not only retains its SEO value—from accessibility and rankings to traffic—but also that all financial data remains secure throughout the transition.

SEO trend analysis

SEO trend analysis in fintech involves tracking search patterns, algorithm changes, and industry developments. It's about understanding the changing online behaviours of potential customers and adapting strategies to match.

This analysis helps spot opportunities for optimisations and improvements. By staying informed on what audiences seek, how they interact with digital financial services and industry trends, companies can refine their SEO approaches to meet current user needs.

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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Common Fintech SEO Services FAQs

  1. Who does SALT's fintech SEO services cater to?

    Our fintech SEO services are tailored to various financial entities, recognising the rich diversity within the sector. Our expertise spans retail and commercial banks to brokers who play a pivotal role in financial transactions. Our services are not just limited to these — we also extend our specialised SEO support to investment firms, payment facilitators, and insurance companies, each with their distinct challenges.

    Our approach is deliberately flexible and all-encompassing, crafted to ensure you get an SEO strategy perfectly aligned with your business objectives and customer needs, whether in lending, investing, insurance, or payments.

    Choosing means opting for a partner dedicated to crafting strategic SEO solutions that improve your online presence and foster meaningful connections with your target audience.

  2. Why are fintech marketing agency services different?

    Fintech marketing agency services are distinct because they navigate the intricate world of Your Money or Your Life (YMYL) guidelines. These rules are crucial for any content that could majorly influence someone's finances, health, or safety, ensuring it's held to the highest standards of accuracy and trustworthiness.

    In the fintech sector, where the information provided can directly impact a person's financial health, sticking to these guidelines is non-negotiable.

    This emphasis on YMYL content means fintech SEO campaigns must be meticulously crafted, sticking closely to the best SEO practices. It's all about producing content that's top-notch in quality, authoritative, and genuinely useful for the audience.

    For fintech companies, choosing a marketing agency that deeply understands the nuances of YMYL content is critical. These agencies excel at making fintech websites rank well, building and maintaining trust with search engines and the people who use them, and ensuring lasting online success.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]