Founded by Stephan Schambach in 2004, when it was known as Demandware, Salesforce Commerce Cloud (SFCC) is an excellent platform for organic search visibility when developed and optimised correctly, and it is especially popular with big brands searching for an international eCommerce platform.
What is SEO for Salesforce Commerce Cloud?
Ultimately, the principles of SEO stay the same regardless of the type of project or platform on which the website presides. However, having existing experience of a platform can be very beneficial, as we know what to look out for in regards to technical SEO issues, even before we start the analysis.
Like many platforms,SFCC relies on customised development onto the core platform framework, which means that mistakes are often made, and other things are missed. The reason for this is that sadly, a developer’s priorities are (in the majority of instances), not the same as someone working in SEO.
An SEO consultant, as a marketing stakeholder, is responsible for generating traffic, sales, and revenue. A developer’s responsibility on the other hand is to get the build completed in the fastest possible time. This means that without engaging in SEO, opportunities are lost through technical mistakes made onsite.
International & multilingual technical optimisation on SFCC
One of the main reasons why the platform is so popular with large multinational retailers is because it can bring together international website offerings into one common location on the cloud.
This is the secret to a holistic, integrated, international SEO campaign, as without knowing the exact alternative content for other languages and regions, it is impossible to implement HREFLANG correctly.
SFCC generally shares many of the same SEO issues as other ecommerce platforms, however they can all be overcome with knowledge, experience and time.
How SALT.agency can help
If you’re looking to optimise your SFCC platform, SALT specialises in working with companies on SFCC.
From initial planning stages through to every day maintenance and optimisation, we know the benefits and drawbacks of working on SFCC, so contact us today to see how we can help you.