Why retailers should take digital transformation seriously
In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects.
This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017.
What’s more, out of those that have started investing in digital transformation, 22 per cent are still in the planning stages, 55 per cent are running pilot programmes, while 19 per cent have completed transformation in only certain parts of their business.
What could be holding retailers back?
There’s no doubt that the process of digital transformation is a large one, and retailers, just as any other kind of business, will only begin the initial steps once that cost reductions and efficiency increases have been clarified.
Due to the fact that technology is constantly moving forward however, the longer that a retailer waits, the longer, harder and more expansive that transformation might be – especially when you factor in competitors who are already well on their way to establishing themselves in the digital sphere.
It’s worth contemplating that some retailers aren’t even viewed as retailers any longer, as companies like Amazon, ASOS, and Boohoo are seen as technological and innovative behemoths in their own right.
But the chance to grow in the digital world is still great
For companies that have so far invested in digital transformation, even mid-sized retail companies (50 per cent), estimate that they expect revenue to be five to 10 per cent higher in 2019.
And these figures can be improved further with a solid technical understanding of search and the digital retail environment, from a local perspective, right through to international.
Digital exposure in retail is a hard-fought game, where competition is thought of as one of the hardest to succeed, but with an intelligent business strategy shaped around search and technical marketing, success could be measured in millions.
From helping to provide customers with a personalised shopping experiences, to ensuring a mobile-first strategy, there are a range of high-end technical implementations that SALT.agency can guide and assist with.
Having worked with a wide variety of some of the most powerful and money-driving ecommerce platforms, including Magento 2, NetSuite SuiteCommerce, and Hybris, we have helped retailers across the UK drive business forward and across international markets.
Throughout every digital transformation campaign, we implement a bespoke and highly tuned strategy involving continued health checks, site audits, and performance reports, consulting and defining a 12, 18, or 24-month framework for retailers both large and small.
Liaising with stakeholders throughout every step, using feedback and opinions for the consolidation and adjustment of frameworks and assets, SALT.agency ensures that visions and goals are met on a day-to-day, weekly, monthly, and yearly basis.
If you are a retailer interested in digital transformation, or you would like more information on how SALT.agency can help you, contact us today at [email protected] or call us on 0113 460 5671.