At SALT.agency, we believe that paid search and SEO can go hand in hand, which is why we like to keep up to date with the latest PPC news and updates so that we can offer the very best advice and solutions to your paid search campaigns. Read up on the latest articles from our paid search team.
Have you ever considered investing in a PPC campaign with an SEO strategy? Or wondered whether the combination of two would negatively or positively impact your site’s rankings? To answer the latter, no – PPC does not directly impact SEO. PPC and SEO are two separate entities with established regulations to ensure paid search has absolutely […]
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Christmas is approaching which, for PPC marketers, means a busy period with a lot of changes happening to accounts while we’re trying to enjoy the festive time — but it doesn’t have to be this way. With some careful analysis and planning, as well as making use of the automated rules in Google Ads, we […]
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