The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]
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With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]
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Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]
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When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]
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The robots.txt file is commonplace in any standard technical SEO audit, and the robots.txt standard gives webmasters the ability to control which robots (user-agents) are able to crawl their websites, either in part or entirely. It’s a plain .txt file, which is most commonly found through the /robots.txt URI extension; e.g. salt.agency/robots.txt A robots.txt file […]
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We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on 8 November in Manhattan. The event will host a light panel discussion and open SEO forum, discussing current trends, the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Panellists to be […]
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2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]
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Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]
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There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]
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Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted navigation can […]
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Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]
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The concept of entities has gained recent prominence within SEO, as Google’s algorithms and information retrieval systems have indicated a greater significance and weighting to them.
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