Publishing faces a marketing challenge unlike other industries. Every year, thousands of new products launch, but each only has a short window to find its audience. No matter what genre you like to read, publishers get the right book to the right reader. But what happens between an author completing a manuscript and a reader […]
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Branded organic traffic comes from your branded keywords. These keywords are queries that contain your company or product names. For example, DJI (a company primarily known for their camera drones) could have branded keywords that include DJI drones, Mavic 3 (a particular model of drone), and OcuSync (a technology created by DJI solely for their […]
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Not every topic is considered ‘interesting’. In a culture where witty words and bitesize stories top the viral charts, making your dry content stand out can seem impossible. We all understand the value of creating engaging content, but how do you achieve this when your topic is regarded as dull? What are dry topics and […]
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Accessibility in SEO has become a very trendy topic of late. While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]
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SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]
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No matter the industry or sector you operate in, chances are search engine result pages are full of content related to your subject matter. There’s a well-known adage that the internet is a great place to hide content. And that’s truer than ever in the modern content world. Even if your content is well written, […]
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The days of creating a single page to target an exact-match keyword are over. As algorithms, AI, and search engines grow in sophistication — and people change the way they search, too — they’re looking for more than just one indicator of quality. Topic clusters that link and structure your content around a related subject […]
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SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]
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Whether you’re selling products or services, your digital strategy should always be centred around ensuring you appear in front of your potential customers at the right time. This all involves optimising your website, and its products and services, effectively. Optimisation will typically involve a range of activities. This can be both time consuming and costly […]
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Pioneering SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]
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Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]
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Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]
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