If you have used the Google Search app on Android or iOS devices since the start of 2017, it’s likely you’ve encountered Google Discover in one of its several different forms. The curated content feed uses machine learning (also known as artificial intelligence or AI) to recommend web pages it thinks you might be interested […]
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Website authority is a measure of how highly regarded your website is in the digital eyes of the search engine robots. Generally speaking, sites that are perceived as being more authoritative tend to rank more highly than brand new or low-quality sites that have no positive reputation as yet. Improving your website authority can be […]
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Bounce rate is a measure of the number of people who arrive at a page on your website and leave again without visiting any other pages: instead of ‘sticking’ to your website, they ‘bounce’ off it. You’ll see it in website analytics platforms as an absolute number, a percentage, or both. But what does it […]
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Internal links sometimes get left out of the conversation. They’re often not perceived as an integral part of new content generation, but they’re also not created by external link building efforts. That means internal page links sometimes get missed. And that makes them worth a second look, as a way to give your SEO campaigns […]
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Localizing content is an essential part of targeting international markets, and in this article, we will explore strategies for localizing your blog content for the best results. Your company blog is an important SEO asset, and is often the home for content marketing efforts, company updates, and important informational content. This makes it a prime […]
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We are pleased to announce that we recently hired Stephen Robb, who has joined our growing team as a data analyst. Prior to joining the SALT.agency team, Stephen worked as a project analyst for five years at Morrisons. Before his time at Morrisons, Stephen worked for Direct Line for 13 years in various roles — […]
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Best practices for SEO remain relatively similar regardless of the industry or sector that your business may be in. Yet, one sector that tends to be slow on digital marketing uptake is the scientific industry – often without good reason. But the potential for scientific businesses to grow online is massive, especially as investors are […]
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URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]
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Publishing regular new content is a hallmark of on-site SEO campaigns, but a joined-up strategy should not ignore the benefits of updating old content for SEO as well. Old content has several advantages when it comes to optimising your search engine performance: It’s there – there’s no need to create it from scratch. You can […]
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Selecting the right keywords for your site is integral to its organic performance in search engines. There are a plethora of keyword research tools and resources out there. However, if you don’t know how to choose the right keywords, you risk undermining your site’s performance. This article will delve into how you can select the […]
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In this post, I want to explore the core foundations that make up a good growth strategy and its impact when these aspects align. The core principle in any growth strategy is ‘growth’, which to achieve, means ongoing planning, analysis, and the execution of all available SEO activities. I will explore what these core activities […]
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On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]
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