2020 has provided various curveballs for businesses and has made it extremely important for companies to have an online presence with an eCommerce website. With the new year looming, the likelihood of being able to take advantage of the high street sales are potentially in limbo, which is why eCommerce SEO is paramount. Here are […]
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Christmas has always been a time for giving and, this Christmas, giving is more important than ever due to the wake of COVID-19 — the virus which has had a detrimental affect on so many lives and businesses around the world. Like many sectors, the not-for-profit sector has suffered great losses this year due to […]
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We are pleased to share that Keira Davidson recently joined the SALT.agency team as a senior SEO executive. Keira previously worked as an SEO executive for two years and joins us from Click Consult, based in Hooton. Before she began her SEO career, Keira competed in canoe slalom, through which she represented Ireland at international […]
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Research into online shopping habits found out that almost one-third of shoppers deliberately purchase more products than they intend to keep. With that statistic in mind, reducing eCommerce product returns may seem like mission impossible. However, 19% of respondents answered that they tend to order multiple sizes or colour versions of the same item, to […]
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A .htaccess file is a way to change the configuration of an Apache Web Server to enable or disable the software’s features and functionality – including, crucially for SEO purposes, a way to directly manage your website redirects.By listing website redirects in .htaccess you can ensure that visitors are sent to the best place if […]
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The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]
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If you have a website that utilises a functional search tool (commonly e-commerce and e-commerce related websites) in order to help your users engage and find the exact information of products, you may find that you are not actually getting as much as data out of the tool as you think. When properly integrated into […]
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For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]
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As a transportation, freight forwarding, or logistics company, you are probably no stranger to various abbreviations such as FOB, CIF, or DAT. However, SEO may not yet be in your vocabulary, but it should be. Search engine optimisation or SEO is the complex of activities targeting your business’s growth in the search engine result pages. […]
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Website migrations can be extremely varied activities; they can be completely different each time and are often paramount to an SEO campaign. There are a few things that do not ever change with migrations, and one of the most important factors with any migration is the redirects. Redirects can make or break a migration. By […]
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We are pleased to share that we have been shortlisted for two awards at this year’s Northern Marketing Awards. The Northern Marketing Awards is an annual event, created to celebrate excellence and creativity within the marketing industry in the North of England. SALT.agency has been shortlisted for the following two awards: Best B2B Campaign: SALT.agency […]
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Firstly, what is a potato head page? A potato head page is a common occurrence on Salesforce Commerce Cloud websites and occurs when a product is removed from the catalog, but the PDP still loads and returns a 200 (minus the page content). Therefore, like a potato head, the page is similar to a head […]
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