With daily keyword ranking changes and forever evolving search engine algorithms, it’s difficult to maintain a constant overview of your business’ digital presence against competitors. Add to that the recent world events of the past few years, leading to significant demand for greater digital exposure for all industries, now is the perfect time to understand […]
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SEO for video is often disregarded. With more focus on content SEO, such as keyword research and internal linking, video optimization can sometimes be put on the backburner. With the amount of time and money spent on creating the video for it to not rank or drive the traffic you would hope for, it’s evident […]
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What is content strategy? Your content strategy is a detailed plan of the type of content you plan to create and how you will create it. The aim is to achieve a list of set business goals, whether to increase revenue, or tailor your brand into something unique. No matter what type of content you’re […]
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Search intent – sometimes called ‘user intent’ – is about understanding not only what your audience is searching for when they find your website, but also why they are conducting that search. It’s a powerful way to learn more about how people find your website and to identify reasons why your SEO content might not […]
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In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]
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For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]
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Third-party scripts include scripts hosted on third-party domains as well as those bundled in app packages. Examples of the former include analytics scripts, advertising tags, and Facebook and Twitter buttons, while examples of the latter include Google Analytics, other performance tracking libraries, and tag management scripts. These scripts are often referred to as “third-party” to […]
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Structured data is a way for website owners to tell search engines like Google what the content on their website means. It adds context to content. The way we discover websites has gone through several changes over the years. To begin with, to visit a website, you just typed it into your address bar. Soon […]
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Google Analytics (GA4) is a wonderful platform and tool for those looking to gain additional insight into their website traffic, user profiles and behaviour, as well as specific actions that users take whilst interacting with a website. GA4 moves from traditional website sessions to an events-based approach, enabling website managers to tailor their reporting and […]
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Duplicate content is a major cause for concern for webmasters and online marketers. If a page is flagged as duplicate content, you run the risk of it vanishing from the search results entirely. However, this does not always happen. In some cases, you might find your page ranks lower in Google Search results than a […]
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Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]
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If your server logs have always seemed like a bottomless silo of indecipherable data that just gets bigger and bigger, you could be missing out on crucial technical SEO value. This guide will help you to understand the value of log file analysis for SEO and how to use it to identify opportunities for web […]
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