JavaScript (JS), initially named Live Script, has been around for decades. It was reportedly developed by Brendan Eich in September 1995 in just ten days. JS is a scripting language that enables web developers to insert code within a website. It was originally a method by which HTML pages could interact with web applets written […]
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Content marketing is invaluable for any online business. However, your content must be beneficial to your audience, no matter when they find it. In other words, your content should be evergreen. Evergreen content for SEO can empower your brand, offering all the right information whenever users should need it. Let’s look at what evergreen content […]
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2022 was a big year for the tourism and travel industry, especially after two years of reduced travel due to the pandemic. According to the Economist Intelligence Unit (EIU), worldwide travel grew by 60% in 2022. What is tourism SEO and why is it important? Travel and tourism SEO is the process of bettering a […]
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Table of Contents What is structured data? Core JSON-LD concepts Getting to grips with JSON-LD syntax How to write structured data using JSON-LD Validating your JSON-LD schema & troubleshooting What is structured data? Structured data in the context of SEO is a standardised way of providing information about the contents of a webpage. Let’s say […]
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When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]
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An introduction to CDNs and SEO benefits When the distance between the server and a user increases, so does the latency. The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]
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The goal of every business is to generate leads and make a profit. You need to attract and retain customers, which can (and should) be done differently depending on who you’re targeting and when. This article will look at every stage of the marketing funnel, how you can create one, and which type of customers […]
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2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]
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After some time, it can become difficult to think of fresh ideas for your blog, especially when it seems you have covered every subject under the sun. If your creative juices are evaporating or writer’s block is setting in, don’t worry. You can adopt many different methods and tactics to develop compelling ideas for a […]
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ASDA is one of the most successful grocery brands in the UK and has a strong online and in-store retail presence. As of 2021, ASDA is Britain’s third largest grocer with a market share of 13.7%, raking in a massive £693.1m. Sainsbury’s is just slightly ahead with a 1.2% lead in market share. The supermarket […]
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How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL? A URL is a unique address […]
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Financial Services in the United Kingdom play a key role in contributing to the country’s economy, which accounted for £164.8 billion in 2020. The market size revenue of the banking industry alone reached £96.1bn, making it an attractive industry to enter the market. However, during the financial crisis in 2008, the UK banking industry faced […]
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