An equine business is a business dedicated to selling products needed by horse riders and professional equestrians, such as clothing and accessories. Before starting a successful equine business, you must consider everything from your brand identity to your SEO strategy. SEO is vital to running a successful equine business and can boost your visibility to […]
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Google is the world’s leading search engine. However, in the US and Europe, Amazon’s alternative can affect its eCommerce-related queries. The two companies are battling against each other in a war to secure the best engineers. To improve its eCommerce-related queries experience, Google recently added a shoppable filter on the left-hand side of its SERP. […]
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Flying Tiger is a popular variety retailer chain that originated in Denmark. The brand has more than 900 physical stores across Europe, with its largest markets in Denmark, Spain, Italy, and the UK. It boasts a wide selection of products, including homeware, arts and crafts, and stationary. All Flying Tiger stores follow a specific layout […]
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The much-rumored AI-powered Google Search engine, code-named Magi, has finally arrived with a new search generative experience (SGE). However, access to this new feature is limited to a Google Labs waitlist, which means users may have to wait several weeks before they can try it out for themselves. But fear not — we’ve got a […]
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SALT.agency is excited to announce that Thierry Ngutegure will join the agency as Head of Data Insights. Arriving as the company’s first Head of Data, Thierry will oversee the building of SALT’s existing data and insights product offering as a complementary service. With over eight years working across some of the biggest data PR campaigns […]
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According to research carried out by KPMG, 76% of adults in the UK buy a takeaway meal at least once a week. With the pandemic restricting the operations of many restaurants, people sought to explore new ways of experiencing dining at home. The meal kit box craze has boomed to satisfy consumer needs. The average […]
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Boot Barns passed the billion-dollar revenue mark this year, primarily selling high-end western boots. This highlighted the industry’s potential to accommodate larger companies and continue to grow. The impact of the pandemic on retailers has also affected the country wear market. The drastic shift to e-commerce for all companies has emphasised the importance of sound […]
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April 4th marks 404 Day – a day of observance for web developers and SEO professionals to acknowledge the humble “404 page not found” error code. Why would we do this? It’s surprising how useful a good 404 page can be. In this article, we’ll explain what a 404 page is, best practices for using […]
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SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]
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If you’re like me, you know that a well-structured website is a search engine’s best mate. Schema markup can give your site the extra lift to ensure search engines comprehend your content and improve your internal linking strategy. So, let’s dive into this comprehensive guide on schema markup, unleash our inner geek, and learn how […]
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Evergreen content can withstand the test of time and remains relevant and valuable long into the future. This kind of content can bring great consistent benefits to your site, especially when used alongside good SEO practices. Of course, the fashion industry is constantly changing, with new trends and aesthetics to keep up with every year. […]
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A steady stream of fresh, engaging, and helpful content on a website isn’t just desirable for users and search engines — it’s long been essential for successful, sustainable organic search growth campaigns. As websites grow, existing content can become neglected, increasingly outdated, and inaccurate as time passes. Content frequently gets left as an afterthought regardless […]
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