When it comes to dining in, recipe boxes have become the go-to for those wanting to enjoy the restaurant experience in their own home. The convenience of the meal delivery kit has fuelled major growth for this market, with many consumers now opting for this choice over traditional grocery delivery. The global meal kit delivery […]
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The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client. The target audience for your business will be overarching, and SEO […]
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What is a HTML sitemap? A HTML sitemap is a table of content that describes every page of the site. It is a well-organized and logically ordered list of web pages, each with an internal link pointing to a specific location that can be accessed by clicking on an internal link, usually named ‘sitemap’, which […]
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The goal of any website redesign project is to make it better for your audience, right? Freshening it up helps improve the user experience and drive more traffic, leads, and conversions. So, seeing your organic traffic drop after a redesign or site migration can be frustrating — even more so when you took measures to […]
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The book publishing industry is vast and varied, producing everything from best sellers to new editions of beloved classics. No matter what you like to read, publishers are the ones who get the right book to the right reader. But what steps are taken between an author writing their book to readers sifting the pages […]
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Branded organic traffic comes from your branded keywords. These keywords are queries that contain your company or product names. For example, DJI (a company primarily known for their camera drones) could have branded keywords that include DJI drones, Mavic 3 (a particular model of drone), and OcuSync (a technology created by DJI solely for their […]
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Not every topic is considered ‘interesting’. In a culture where witty words and bitesize stories top the viral charts, making your dry content stand out can seem impossible. We all understand the value of creating engaging content, but how do you achieve this when your topic is regarded as dull? What are dry topics and […]
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Accessibility in SEO has become a very trendy topic of late. While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]
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SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]
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No matter the industry or sector you operate in, chances are search engine result pages are full of content related to your subject matter. There’s a well-known adage that the internet is a great place to hide content. And that’s truer than ever in the modern content world. Even if your content is well written, […]
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The days of creating a single page to target an exact-match keyword are over. As algorithms, AI, and search engines grow in sophistication — and people change the way they search, too — they’re looking for more than just one indicator of quality. Topic clusters that link and structure your content around a related subject […]
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SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]
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