It’s a tough fight to come out on top in the highly competitive SaaS industry. A strong digital presence is essential to outperform competitors in the fast-growing and multi-billion-dollar industry. There are many ways to boost your chances, one of the most powerful of which is implementing structured data or schema markup on your website. […]
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The COVID-19 pandemic impacted industries across the globe, and the US vehicle insurance industry was no different. Now it’s been two years since the first lockdown, we’re taking a look under the hood of the US car insurance industry to see if it stalled or steered clear of the obstacles that many other industries experienced. […]
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While many industries are still struggling to recover from the impact of the COVID-19 pandemic, many more are thriving in the wake of it. One of those is the food hamper industry, which you may or may not be surprised to hear reached a colossal $33 billion in 2021. 2020 and 2021 were fraught with […]
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From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web. JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]
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There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]
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eCommerce pages from sectors such as Nutrition, Fitness, Medicine, Sexual Health, Groceries, and Food experience massive traffic drops. Most of them showed up in traffic losses from 2018 and 2019 onwards, never bouncing off the bottom again. In most cases, drastic declines appeared shortly after the E-A-T Google update. Is it a coincidence? Let’s take […]
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Recent global issues are likely leading to significant changes in the US garden supplies industry. The rising costs of living and droughts will play a major role in the market over the next couple of years, with significant changes having already occurred in the last five. So far in 2022, 80% of the western USA experienced […]
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JavaScript (JS), initially named Live Script, has been around for decades. It was reportedly developed by Brendan Eich in September 1995 in just ten days. JS is a scripting language that enables web developers to insert code within a website. It was originally a method by which HTML pages could interact with web applets written […]
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2022 was a big year for the tourism and travel industry, especially after two years of reduced travel due to the pandemic. According to the Economist Intelligence Unit (EIU), worldwide travel grew by 60% in 2022. What is tourism SEO and why is it important? Travel and tourism SEO is the process of bettering a […]
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Structured data in SEO is a standardised way of providing information about the contents of a webpage in a format machines can easily understand. While much of this information is already visible on your site, structured data ensures that browsers, crawlers, and AI systems can interpret it clearly. Why it matters today: Rich results: JSON-LD […]
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When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]
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2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]
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