Building topical authority is a great way to boost your position in organic search results and improve your brand’s visibility in AI search. Positioning your brand as an expert in certain topics relies on the right strategy. And it all starts with defining your content pillars, which provide the framework for demonstrating expertise and establishing […]
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What’s a canonical URL? A canonical URL is a way of publicly specifying your preferred version of a URL to prevent potential duplicate content issues, which may negatively impact your SEO performance. If your website has a piece of your content that can be accessed via various URLs, the implementation of a canonical allows you […]
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Shopify is a well-known eCommerce platform that allows companies to create a storefront and sell online. Unfortunately, there are a number of frequent technical SEO issues with Shopify that might hurt a website’s ability to rank highly on search engines. This blog specifically goes over Shopify indexing issues and how to fix them.Common causes of […]
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Schema for SaaS products Using structured data is essential for any website and is especially important for SaaS companies or large e-commerce sites. Structured data helps search engines understand your website’s content and the services you sell. The SaaS industry is a highly competitive market, and implementing structured data allows your site to potentially win […]
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The COVID-19 pandemic impacted industries across the globe, and the US vehicle insurance industry was no different. Now it’s been two years since the first lockdown, we’re taking a look under the hood of the US car insurance industry to see if it stalled or steered clear of the obstacles that many other industries experienced. […]
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While many industries are still struggling to recover from the impact of the COVID-19 pandemic, many more are thriving in the wake of it. One of those is the food hamper industry, which you may or may not be surprised to hear reached a colossal $33 billion in 2021. 2020 and 2021 were fraught with […]
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From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web. JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]
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There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]
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eCommerce pages from sectors such as Nutrition, Fitness, Medicine, Sexual Health, Groceries, and Food experience massive traffic drops. Most of them showed up in traffic losses from 2018 and 2019 onwards, never bouncing off the bottom again. In most cases, drastic declines appeared shortly after the E-A-T Google update. Is it a coincidence? Let’s take […]
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Recent global issues are likely leading to significant changes in the US garden supplies industry. The rising costs of living and droughts will play a major role in the market over the next couple of years, with significant changes having already occurred in the last five. So far in 2022, 80% of the western USA experienced […]
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JavaScript (JS), initially named Live Script, has been around for decades. It was reportedly developed by Brendan Eich in September 1995 in just ten days. JS is a scripting language that enables web developers to insert code within a website. It was originally a method by which HTML pages could interact with web applets written […]
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2022 was a big year for the tourism and travel industry, especially after two years of reduced travel due to the pandemic. According to the Economist Intelligence Unit (EIU), worldwide travel grew by 60% in 2022. What is tourism SEO and why is it important? Travel and tourism SEO is the process of bettering a […]
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