Hiring an SEO agency can help turbocharge your online marketing, and partnering with the right technical SEO agency can deliver even better results. They should be able to address technical aspects like server performance and website code optimization, while also running organic SEO and paid search campaigns to promote your content, products, and services. SEO […]
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Crawl budget isn’t usually the first thing on a person’s list when optimizing a website, but it can be a lifesaver for larger websites or ones that refresh often. To begin, let’s go ahead and learn more about what crawl budget is. What is crawl budget? At its core, crawl budget is the concept of […]
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Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]
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Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]
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As of March 14th, Hermes has migrated their www.myhermes.co.uk domain to https://www.evri.com/ due to a major rebrand. Migrations can always be a tense time for sites, since the risk of damage can range from minimal to catastrophic, depending on the type of migration in play. With the Hermes to Evri migration being both a brand […]
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When you are writing content, one of the golden rules is remembering your audience. While it’s important to craft and fine-tune your words to satisfy Google and other search engines, your piece becomes worthless if it’s not friendly or engaging to the human eye. Any SEO specialist will tell you the primary focus of your […]
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For many years, companies believed black hat techniques and high volumes of content that can be viewed as spammy and low quality was the best approach for improving organic search performance. However, Google and other search engines have now evolved to such an extent that they now understand the impact they have on individuals and […]
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With most sports, you often find the player blaming their equipment for poor performance, which fuels them to overhaul their kit instead of finding the root cause of what’s wrong. The way people buy golfing products such as power caddies and irons has considerably changed over the years in the US. They’re no longer heavily […]
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Competitor analysis involves investigating the strongest players in your industry and finding valuable information that can be used to improve your SEO strategy. It’s all about finding out what your rivals are doing and how you can do it better. In this post, we consider the importance of keeping an eye on your competitors and […]
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A website redesign is a great way to improve the appearance of your website and keep your online presence in line with rapidly evolving web technology. The capabilities of web design have come a long way even over the past couple of years, so it’s no wonder businesses want their websites to look fresh and […]
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Ecommerce SEO, sometimes referred to as retail SEO, is a strategy that is carried out to help improve your organic visibility in search results to drive targeted traffic to your online store. It involves enhancing your online presence, utilising a number of methods, and optimisation techniques. Why is SEO important for Ecommerce? Optimising your ecommerce […]
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Every brand needs to define its unique tone of voice. For many, it acts as the face of your organisation. Tone of voice entices potential customers and indicates the ‘personality’ of your company within the first few sentences of any post. Harnessing a tone of voice is important no matter the nature of your business. […]
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