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The Blog

  • Copywriting tips and tricks: A complete guide

    Table of contents What is copywriting? What copywriters do Becoming a copywriter Copywriting styles SEO copywriting tips Blog writing tips Press release writing tips Proofing and editing tips General writing rules: Mismatched phrases General writing rules: Grammar and punctuation Whether you’re writing to inform, inspire, engage, or persuade, copywriting is what pioneers every brand. Knowing […]

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  • New Approaches To Interaction Latency

    Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]

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  • What you need to know about search intent

    Search intent – sometimes called ‘user intent’ – is about understanding not only what your audience is searching for when they find your website, but also why they are conducting that search. It’s a powerful way to learn more about how people find your website and to identify reasons why your SEO content might not […]

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  • The Ultimate Guide to Gatsby & SEO

    In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]

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  • How to avoid crawl depth issues

    For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]

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  • What is Structured Data?

    Structured data is a way for website owners to tell search engines like Google what the content on their website means. It adds context to content. The way we discover websites has gone through several changes over the years. To begin with, to visit a website, you just typed it into your address bar. Soon […]

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  • Guide to Setting Up Google Analytics 4 Property and Custom Conversion Events

    Google Analytics (GA4) is a wonderful platform and tool for those looking to gain additional insight into their website traffic, user profiles and behaviour, as well as specific actions that users take whilst interacting with a website. GA4 moves from traditional website sessions to an events-based approach, enabling website managers to tailor their reporting and […]

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  • How to use Unavailable_After tags to increase crawl efficiency

    Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]

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  • Does UX matter to SEO?

    Website and server traffic is often divided into two main groups: human users and search engine crawlers, also known as robots. User experience, or UX, focuses on the first of those groups, making sure that your pages load quickly and reliably, and that it’s easy for humans to interact with your content in some way. […]

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  • A guide to canonical tags

    The internet is driven by content. Whether it’s product descriptions on an ecommerce site, articles on a news website, or user-generated posts on a social network, content is what we create and consume every time we get online. For the most part, online content is heavily text-based, but there are pages – and entire websites […]

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