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The Blog

  • Common web design mistakes that can affect SEO

    As the web evolves, so do search engines. Web design has become more immersive and exciting, and people can interact with content online in ways that were never possible 10 years ago. With this continued evolution, how your user experiences your content is almost as important as the content itself. Search engines have also evolved […]

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  • An SEO overview of the US Vitamin & Health Supplement Vertical

    Due to busy schedules and evolving lifestyles, the working population worldwide struggles to get the daily nutrients they need. In the upcoming years, rising consumer awareness of health and wellbeing is expected to be a significant driving force behind the health supplement industry.We will evaluate which websites are performing well from an organic point of […]

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  • Industry analysis – meal subscription boxes (US)

    When it comes to dining in, recipe boxes have become the go-to for those wanting to enjoy the restaurant experience in their own home. The convenience of the meal delivery kit has fuelled major growth for this market, with many consumers now opting for this choice over traditional grocery delivery. The global meal kit delivery […]

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  • SEO audience and buyer persona targeting

    The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client.   The target audience for your business will be overarching, and SEO […]

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  • How the publishing industry uses digital marketing

    The book publishing industry is vast and varied, producing everything from best sellers to new editions of beloved classics. No matter what you like to read, publishers are the ones who get the right book to the right reader. But what steps are taken between an author writing their book to readers sifting the pages […]

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  • What is enterprise SEO?

    Integrating an effective SEO strategy into a normal sized website is challenging enough. But when you multiply the number of pages and links that an enterprise level site may have, you also risk multiplying the impact of any issues you may face. This is before you even consider factors external to SEO, such as the […]

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  • How to bring to life typically dry topics

    Not every topic is considered ‘interesting’. In a culture where witty words and bitesize stories top the viral charts, making your dry content stand out can seem impossible. We all understand the value of creating engaging content, but how do you achieve this when your topic is regarded as dull? What are dry topics and […]

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  • How to audit for accessibility issues

    Accessibility in SEO has become a very trendy topic of late.   While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]

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  • Dan Taylor promoted to Head of Technical SEO

    SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]

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