Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries. One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]
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Building topical authority is one of the best ways to boost your position in Google’s search results. One way to demonstrate expertise and establish trust in your field is through content pillars. Centring your SEO content strategy around authoritative, resource-driven, and evergreen pillar pages effectively organises your content and provides value to your users. Let’s […]
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What’s a canonical URL? A canonical URL is a way of publicly specifying your preferred version of a URL to prevent potential duplicate content issues, which may negatively impact your SEO performance. If your website has a piece of your content that can be accessed via various URLs, the implementation of a canonical allows you […]
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It’s a sad but true fact that SEO isn’t mainstream enough for the wider media. Most of us have jokes about what our families think we do versus what we actually do, and it’s not the easiest job to explain. Saying that, we were surprised to discover that SEO has been referenced in mainstream media […]
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Shopify is a well-known eCommerce platform that allows companies to create a storefront and sell online. Unfortunately, there are a number of frequent technical SEO issues with Shopify that might hurt a website’s ability to rank highly on search engines. This blog specifically goes over Shopify indexing issues and how to fix them.Common causes of […]
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Schema for SaaS products Using structured data is essential for any website and is especially important for SaaS companies or large e-commerce sites. Structured data helps search engines understand your website’s content and the services you sell. The SaaS industry is a highly competitive market, and implementing structured data allows your site to potentially win […]
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The COVID-19 pandemic impacted industries across the globe, and the US vehicle insurance industry was no different. Now it’s been two years since the first lockdown, we’re taking a look under the hood of the US car insurance industry to see if it stalled or steered clear of the obstacles that many other industries experienced. […]
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While many industries are still struggling to recover from the impact of the COVID-19 pandemic, many more are thriving in the wake of it. One of those is the food hamper industry, which you may or may not be surprised to hear reached a colossal $33 billion in 2021. 2020 and 2021 were fraught with […]
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TL;DR (Too long; didn’t read) A sales funnel is a common marketing strategy for determining key stages in a customer’s journey before converting to a purchase. It helps to break down your varied target audiences with different search intents. The top of the funnel is an awareness phase for broadening the visibility of your site […]
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From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web. JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]
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There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]
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eCommerce pages from sectors such as Nutrition, Fitness, Medicine, Sexual Health, Groceries, and Food experience massive traffic drops. Most of them showed up in traffic losses from 2018 and 2019 onwards, never bouncing off the bottom again. In most cases, drastic declines appeared shortly after the E-A-T Google update. Is it a coincidence? Let’s take […]
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