According to research, two-thirds of consumers are likely to pay more for a sustainable product. Integrating and communicating the brand values of sustainability is integral to eCommerce strategy — but how can you achieve this without greenwashing? It might be appealing for companies to dump a bunch of ‘green’ terms into their pages and hope […]
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A website migration can be a stressful and time-consuming project for businesses. If you’ve been unable to steer clear of common SEO mistakes during migration, such as improperly configured redirects and not protecting your external links, your online performance can quickly plummet. It can also result in a loss of conversions, revenue, and traffic. The […]
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The below article has been jointly written by SALT’s Head of Data & Insights, Thierry Ngutegure, and Head of Technical SEO, Dan Taylor. The travel and tourism sector is on the brink of a significant transformation with the emergence of AI. AI technology streamlines booking, offers personalised recommendations, and creates immersive experiences. In addition, AI’s […]
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Earlier this month at Google I/O, the search unveiled its next evolution in delivering organic results — Search Generative Experience. We recently posted our initial thoughts on SGE on our blog. In this post (one of a series we’ve put together), we will assess this new search engine results page further. SGE is essentially Google […]
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Google is the world’s leading search engine. However, in the US and Europe, Amazon’s alternative can affect its eCommerce-related queries. The two companies are battling against each other in a war to secure the best engineers. To improve its eCommerce-related queries experience, Google recently added a shoppable filter on the left-hand side of its SERP. […]
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Flying Tiger is a popular variety retailer chain that originated in Denmark. The brand has more than 900 physical stores across Europe, with its largest markets in Denmark, Spain, Italy, and the UK. It boasts a wide selection of products, including homeware, arts and crafts, and stationary. All Flying Tiger stores follow a specific layout […]
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SALT.agency is excited to announce that Thierry Ngutegure will join the agency as Head of Data Insights. Arriving as the company’s first Head of Data, Thierry will oversee the building of SALT’s existing data and insights product offering as a complementary service. With over eight years working across some of the biggest data PR campaigns […]
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According to research carried out by KPMG, 76% of adults in the UK buy a takeaway meal at least once a week. With the pandemic restricting the operations of many restaurants, people sought to explore new ways of experiencing dining at home. The meal kit box craze has boomed to satisfy consumer needs. The average […]
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Boot Barns passed the billion-dollar revenue mark this year, primarily selling high-end western boots. This highlighted the industry’s potential to accommodate larger companies and continue to grow. The impact of the pandemic on retailers has also affected the country wear market. The drastic shift to e-commerce for all companies has emphasised the importance of sound […]
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April 4th marks 404 Day – a day of observance for web developers and SEO professionals to acknowledge the humble “404 page not found” error code. Why would we do this? It’s surprising how useful a good 404 page can be. In this article, we’ll explain what a 404 page is, best practices for using […]
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SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]
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If you’re like me, you know that a well-structured website is a search engine’s best mate. Schema markup can give your site the extra lift to ensure search engines comprehend your content and improve your internal linking strategy. So, let’s dive into this comprehensive guide on schema markup, unleash our inner geek, and learn how […]
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