The Blog

  • An SEO analysis of the US homeware industry

    Our analysis of the homeware industry over the last three years has identified significant search demand volatility. Major macroeconomic events have had dual effects on the market. The pandemic has played a large role in increasing demand for homeware while also causing supply chain issues. Due to the growing size of the homeware industry, it […]

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  • The SEO guide to Strapi

    Strapi is an open-source next-gen headless Content Management System used to develop websites, mobile applications, and APIs. As a headless CMS, Strapi is a back-end-only web content management system acting as a content repository. Content is accessible via an API and displayed on any device. Strapi has been gaining popularity among developers and is the […]

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  • Organic Search Trends: Safe Sleep for infants

    Sleep is essential for newborn babies, and the first year of life is filled with a great number of milestones. Sleeping throughout the night on a regular basis is a milestone many parents will look forward to the most. Sleep patterns change throughout the first year of a baby’s life, and the number of hours […]

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  • Organic Search Trends: Nighttime skincare products

    As of 2021, the UK’s skincare market is worth £3.1 billion and is growing year on year and only seems to be getting bigger as the industry grows. The market is vast and varied, catering to every skin type, condition, budget, and age. Everyone’s skincare routine is different, choosing products that work best for them. […]

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  • Engaging Corporate Stakeholders With SEO

    When executing an effective SEO strategy in the enterprise space, you need to secure the buy-in of the C-suite and other corporate stakeholders. But what’s the best way to go about it? And how do you ensure your organization’s leaders understand the incremental value of organic search? Having worked with various enterprise organizations, I can […]

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  • Writing B2B targeting decision makers

    Successful B2B marketing often hinges on appealing to and engaging an organisation’s decision makers. These individuals have the authority to make or influence critical business decisions, such as utilising a new product or service. Decision makers will seek evidence your company is a good fit for their needs, which is where compelling and enticing B2B […]

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  • A Comprehensive B2G SEO Guide

    If you want to increase leads for your B2G services or target B2B and want to earn government contracts, you’ll need to apply B2G SEO. It’s essential for successful organic performance for those within the government contractor’s industry. In this B2G SEO guide, we’ll discuss some valuable advice and ideas and ways those in the […]

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  • An SEO analysis of the US jewellery eCommerce industry

    Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries.  One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]

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  • How using content pillars helps build topical authority

    Building topical authority is one of the best ways to boost your position in Google’s search results. One way to demonstrate expertise and establish trust in your field is through content pillars. Centring your SEO content strategy around authoritative, resource-driven, and evergreen pillar pages effectively organises your content and provides value to your users. Let’s […]

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  • Accuracy check of SEO in mainstream media

    It’s a sad but true fact that SEO isn’t mainstream enough for the wider media. Most of us have jokes about what our families think we do versus what we actually do, and it’s not the easiest job to explain. Saying that, we were surprised to discover that SEO has been referenced in mainstream media […]

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