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The Blog

  • The SEO analysis of the US food hamper industry

    While many industries are still struggling to recover from the impact of the COVID-19 pandemic, many more are thriving in the wake of it. One of those is the food hamper industry, which you may or may not be surprised to hear reached a colossal $33 billion in 2021. 2020 and 2021 were fraught with […]

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  • How does JavaScript rendering work?

    From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web.  JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]

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  • How to structure a blog post to generate leads

    There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]

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  • US garden supply industry analysis: An SEO perspective

    Recent global issues are likely leading to significant changes in the US garden supplies industry. The rising costs of living and droughts will play a major role in the market over the next couple of years, with significant changes having already occurred in the last five. So far in 2022, 80% of the western USA experienced […]

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  • A complete guide to JavaScript for SEO

    JavaScript (JS), initially named Live Script, has been around for decades. It was reportedly developed by Brendan Eich in September 1995 in just ten days.  JS is a scripting language that enables web developers to insert code within a website. It was originally a method by which HTML pages could interact with web applets written […]

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  • A beginners guide to JSON-LD Schema for SEOs

    Structured data in SEO is a standardised way of providing information about the contents of a webpage in a format machines can easily understand. While much of this information is already visible on your site, structured data ensures that browsers, crawlers, and AI systems can interpret it clearly. Why it matters today: Rich results: JSON-LD […]

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  • How to optimise images for SEO – best practices

    When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]

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  • An introduction to CDNs and how they benefit SEO 

    An introduction to CDNs and SEO benefits  When the distance between the server and a user increases, so does the latency.   The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]

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  • An SEO industry analysis of The UK online fashion industry

    2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]

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