There are 130 trillion pages held within Google’s index, which means that when someone performs a search, an enormous bank of information must be analysed in order to deliver the most relevant results to the user. When new content is created however, it won’t appear in the search results straight away, as Google needs to […]
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Meta descriptions are sometimes overlooked or deemed unimportant because they aren’t used by Google to determine rankings — however, they are often the first thing that a potential customer will see of your business online, and they do influence your click-through rate. With that in mind, they are therefore an important aspect of your on-page […]
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Your work life and home life should not be mutually exclusive, however, they are all too often seen as such — after all, it’s no secret that, in some sectors, leaving work on time to get a glimpse of your kids’ faces before bedtime is frowned upon.
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Although Voice search is a feature that we’re seeing more and more today, it was once considered by experts to be a passing novelty, which is an unfortunate fate assigned to many Google products. Within a relatively short period of time however, it goes without saying that Voice Search has made its stance as a […]
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Last year witnessed several key updates to Google’s algorithms, which included the mobile first index roll out, the mobile speed update and the Chrome security update. As part of the role of a technical SEO, it’s important to identify when these updates occur, and to find the best course of action to keep our sites […]
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TL; DR [Full read: ~8 minutes] There is no one size fits all when it comes to SEO competitor analysis, and there is no magic ‘checklist’ or ‘export-a-bunch-of-data-and-put-it-in-this-template’ setting. There are however many different areas to think about that each warrant their own full investigation. Here are a few examples:
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As technology advances, it creates opportunities for new methodologies and innovations. At the moment, the rising functionality and increased accessibility of CDN technology is, in my opinion, leading to a new era in SEO, SEO on the edge — or, Edge SEO.
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This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH.
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Christmas is approaching which, for PPC marketers, means a busy period with a lot of changes happening to accounts while we’re trying to enjoy the festive time — but it doesn’t have to be this way. With some careful analysis and planning, as well as making use of the automated rules in Google Ads, we […]
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SALT.agency is proud to announce that it has won TechSEO Boost’s 2018 research award.
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Google initially rolled out its Voice Search feature back in 2012, but in those early days, it was viewed by many as a ‘fad’ that was doomed to failure (like many other Google products that come and go).
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In the second week of November, Google significantly updated its search results containing accommodation results in Google Maps. Although Google Maps had started to show places you could book by showing prices above the business listings previously, it has now gone one step further by adding new considerations and information into this section.
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