When delving into the plethora of online resources covering the implementation of both strategic and technical SEO tactics, it becomes quite apparent that the core research is geared more to e-commerce platforms. This brings into question; if your site is a high content informational hub or key news online publication, what can you directly action […]
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If you’re a regular user of Google Analytics, you may have come across bot traffic at some point. You can usually spot a bot as a spike in traffic with no immediate explanation, unusual characteristics and often with very similar attributes. For example, a surge in bot traffic might appear as a large number of […]
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If you regularly upload content to a website or multiple websites, then the chances are you will have had some of it stolen at some point. While this can sometimes leave you unaffected, it can also have a devastating impact on your SEO efforts. Stolen content can range from a short paragraph to a full […]
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Back in 2016, Google announced a change to its algorithm that focused around content accessibility for users, primarily focusing on interstitials, pop-ups, overlays, and modals on mobile devices that cause content to become obfuscated beyond a certain percentage, or are overly intrusive and require user interaction to then access content. It’s fair to say, that […]
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Website accessibility is first and foremost about making sure visitors with specific accessibility requirements can ‘view’ your website, whether that means visually or using a screen reader to read the page aloud. In principle, accessibility is an issue that affects human visitors to your site. The search robots typically ‘fetch’ your pages as if they […]
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Getting more pages into the Google Search results might seem like one of the main priorities for any website, but there are times when this can result in ‘index bloat’ with negative consequences for your SEO campaigns. Index bloat is when a very large number of pages from your website flood the search results with […]
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There are programs, websites, and plugins to do most of the things in this list one way or another – I have used most of them, and they are great. However, I still use DevTools for a lot of on the fly stuff. In this article, I will go over the features I use most […]
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In my last blog post about iGaming SEO, I discussed a few ideas to optimise existing content for gambling brands. But what if, as an iGaming brand, you don’t already have much content to support your product and landing pages? If you’ve previously relied heavily on PPC, affiliate marketing, or lead generation to acquire first-time […]
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Page speed is now a (small) factor in the mobile-first index, and therefore impacts SEO. It affects organic performance, and more importantly, user experience. Many people don’t consider speed since many websites are already in-line with modern standards. That said, it is regarded as one of the top ten SEO ranking factors. Speed is essential, […]
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Site speed is important for all site owners and SEOs to monitor. As you may already know, if a page takes longer than three seconds to load, half of visitors will choose to leave — and that is where your chance of conversion ends. It doesn’t matter how good your site looks or how great […]
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At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]
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SAP’s increased marketing and product innovations are leading to more enterprise-level organizations opting to migrate to their ERP and CRM solutions. As part of this movement, moving the front-end website over to the SAP Hybris platform is often sold in as part of the deal to ease integration with the new backend systems. Large eCommerce […]
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