Schema markup provides website publishers with ways to influence the way your content appears in search results, by passing more information to the search engines than appears to human visitors. One relatively recent capability is the ability to use Schema to create Google Actions – we’ll come on to how you do that in a […]
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Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]
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When talking about any website from a technical perspective, site speed is never far away from the agenda. In recent years, through various updates and communications, Google has reinforced and placed emphasis on the need to factor this into our core thinking. It’s a metric that a large number of SEOs and marketers gravitate to […]
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In the wake of recent events, Google has introduced new Event Schema properties to help local businesses and events companies maintain good communications (and user experiences) with their potential user base. The new eventStatus property allows website (and event) owners to communicate whether or not an event has been cancelled, postponed, or rescheduled for a […]
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The SEO landscape is changing all the time as new websites launch, new pages are published, and old ones deleted.Google changes its ranking algorithms on a daily basis, so your position in the search results is always in a state of flux.But what happens if your rank drops suddenly and significantly? You may have fallen […]
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When people talk about website SEO, they often refer to on-page and off-page optimisation to distinguish between on-page factors like keywords, headings and meta tags, and off-page factors like inbound links and domain authority. But one factor you might have overlooked is your overall site structure, which is generally regarded as an extension of on-page […]
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The internet is, by nature, an interactive medium. Although you may want to read the writing and look at pictures on the page, you want a way to interact with it – whether that’s to click on a hyperlink, play a video or fill in a contact form.However, it takes a certain amount of time […]
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Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]
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As a platform, Salesforce Commerce Cloud has several documented nuances and common issues, some dating back from when the platform was known as Demandware. Salesforce is increasing, both in popularity and adoption, with users migrating to both the CRM and backend systems. Sites are also adopting the Commerce Cloud storefront for integration ease. As SEOs, […]
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What is XPath? XPath is a query language that allows you to find the location of information within an XML document. This method makes it easier and quicker to look through a whole domain and output the required data in a systematic manner. Although you may be using a crawler such as Sitebulb or Screaming […]
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Many tech firms are in the dark about a potential and unique risk to their business. In this article, I’ll explain the history of the sparsely populated island that .io belongs to, and why it could have serious implications for tech firms across the world. Where does .io come from? The British Indian Ocean Territory […]
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There are multiple types of holidays you can go on, ranging from meditation retreats, skiing holidays, to last-minute summer breaks. Certain holidays are more prevalent in some countries, as well as users might be looking for the same type of holiday but using different search terms to look for it. Research has determined that Americans […]
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