HTTP response codes are short three-digit messages sent from a web server to your browser each time you request the loading of a new page. The response code indicates to both search engines and users what the current condition of the web-page is and what content can be expected from the page. Response codes are […]
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In November 2019 we hosted a technical SEO meetup in New York, featuring a formidable panel of SEO experts including: Rachel Costello, DeepCrawl Mike King, iPull Rank Lily Ray, Path Interactive Romain Damery, Path Interactive Hamlet Batista, Rank Sense John Morabito, Stella Rising Moderated by SALT’s Dan Taylor, the following is a round-up of the […]
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Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]
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Frameworks such as React and Vue are becoming increasingly popular with web developers for their ease of use, speed, thriving ecosystems, and powerful toolsets. Using these frameworks, we can build Single Page Applications (SPAs). Understanding SPAs These are websites that offer slick user experiences, as they can request all the required HTML/CSS/JS on-page load. This […]
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The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]
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With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]
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Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]
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When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]
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The robots.txt file is a staple of technical SEO and should be included as standard in any comprehensive technical audit. It’s a way of communicating crawl instructions to search engine bots and other automated user-agents, controlling which areas of a website can and can’t be accessed. What is Robots.txt? Robots.txt is a plain text file, […]
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We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on 8 November in Manhattan. The event will host a light panel discussion and open SEO forum, discussing current trends, the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Panellists to be […]
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2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]
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Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]
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