The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]
Read more
Valtra is an industry-leading AgTech manufacturer that delivers reliability, versatility, and durability. The company differentiates itself through technologies and customizability. One of Valtra’s most popular services, Valtra Unlimited Studio, offers customers the option to fit accessories or equipment that is unique to their needs. The company’s unique marketing has helped them stand out in an […]
Read more
In the highly competitive world of eCommerce, it’s crucial to excel in all aspects of marketing to distinguish your brand. Certain companies do just that while maintaining a strong focus on sustainability. In this article, we’ll explore how Allbirds drives an impressive 350K organic monthly sessions while championing sustainability. Who are Allbirds? Allbirds is a […]
Read more
With the race towards an all-electric future at full charge, the UK’s automotive industry shows no signs of slowing down. From 2035 onwards, every new car sold in the UK will be electric or hybrid, but producing better cars and varied offerings shouldn’t be the sole focus of a marketing campaign. Automotive businesses must stay […]
Read more
Effective marketing strategies heavily rely on content, which is crucial to all aspects of the marketing landscape. Yet, in a world inundated with content, the challenge lies in strategizing and crafting it effectively. Certain businesses have overcome this hurdle and built content strategies to elevate their brand presence and support sales. In this article, we […]
Read more
What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]
Read more
Farming in the UK is undergoing one of the biggest changes in modern times. Brexit, the cost of living, and soaring energy prices are impacting farmers locally, and they are adversely affected by current global issues such as disruptions of supply chains and CO2 shortages. The farming industry has constantly been at the forefront of […]
Read more
Understanding an XML sitemap and how it should be created is essential for technical SEO. Often, it could be an excellent remedy for common headaches such as crawl depth issues and maximisation of crawl budget. Let’s explore some of the examples of XML sitemaps along with best practices for optimising them for SEO and Google. […]
Read more
The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]
Read more
If you’ve added structured data to your website, chances are you’ve run into structured data issues flagged in Google Search Console (GSC). While structured data can unlock rich results in search — improving visibility, CTR, and traffic, errors in JSON-LD markup can prevent Google from parsing it correctly. This guide explains the most common structured […]
Read more
With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]
Read more
Structured data is a way of providing information to search engines about the content of your pages to improve their understanding of what the content is about. There are three methods of implementing structured data: JSON-LD – the recommended method by Google A JavaScript code embedded in <script> tag in the <head> and/or the <body> […]
Read more