Evergreen content can withstand the test of time and remains relevant and valuable long into the future. This kind of content can bring great consistent benefits to your site, especially when used alongside good SEO practices. Of course, the fashion industry is constantly changing, with new trends and aesthetics to keep up with every year. […]
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A steady stream of fresh, engaging, and helpful content on a website isn’t just desirable for users and search engines — it’s long been essential for successful, sustainable organic search growth campaigns. As websites grow, existing content can become neglected, increasingly outdated, and inaccurate as time passes. Content frequently gets left as an afterthought regardless […]
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Our analysis of the homeware industry over the last three years has identified significant search demand volatility. Major macroeconomic events have had dual effects on the market. The pandemic has played a large role in increasing demand for homeware while also causing supply chain issues. Due to the growing size of the homeware industry, it […]
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Strapi is an open-source next-gen headless Content Management System used to develop websites, mobile applications, and APIs. As a headless CMS, Strapi is a back-end-only web content management system acting as a content repository. Content is accessible via an API and displayed on any device. Strapi has been gaining popularity among developers and is the […]
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The US mattress market had an estimated value of $5.86 billion in 2021 and is expected to expand further at a rate higher than the global average over the next 10 years. North America held over 50% of the global market share in 2021, making it a very lucrative business. We’re going to look into […]
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Sleep is essential for newborn babies, and the first year of life is filled with a great number of milestones. Sleeping throughout the night on a regular basis is a milestone many parents will look forward to the most. Sleep patterns change throughout the first year of a baby’s life, and the number of hours […]
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As of 2021, the UK’s skincare market is worth £3.1 billion and is growing year on year and only seems to be getting bigger as the industry grows. The market is vast and varied, catering to every skin type, condition, budget, and age. Everyone’s skincare routine is different, choosing products that work best for them. […]
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When executing an effective SEO strategy in the enterprise space, you need to secure the buy-in of the C-suite and other corporate stakeholders. But what’s the best way to go about it? And how do you ensure your organization’s leaders understand the incremental value of organic search? Having worked with various enterprise organizations, I can […]
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Successful B2B marketing often hinges on appealing to and engaging an organisation’s decision makers. These individuals have the authority to make or influence critical business decisions, such as utilising a new product or service. Decision makers will seek evidence your company is a good fit for their needs, which is where compelling and enticing B2B […]
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If you want to increase leads for your B2G services or target B2B and want to earn government contracts, you’ll need to apply B2G SEO. It’s essential for successful organic performance for those within the government contractor’s industry. In this B2G SEO guide, we’ll discuss some valuable advice and ideas and ways those in the […]
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Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries. One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]
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Building topical authority is one of the best ways to boost your position in Google’s search results. One way to demonstrate expertise and establish trust in your field is through content pillars. Centring your SEO content strategy around authoritative, resource-driven, and evergreen pillar pages effectively organises your content and provides value to your users. Let’s […]
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