Brand voice is the personality of a business, which it uses to communicate with its target audience across all available platforms. Brands should carry a unified approach to tone and style, as they’re the building blocks to brand recognition that allow a brand to nurture a connection to the target audience. Individual brands have different […]
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The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]
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Valtra is an industry-leading AgTech manufacturer that delivers reliability, versatility, and durability. The company differentiates itself through technologies and customizability. One of Valtra’s most popular services, Valtra Unlimited Studio, offers customers the option to fit accessories or equipment that is unique to their needs. The company’s unique marketing has helped them stand out in an […]
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In the highly competitive world of eCommerce, it’s crucial to excel in all aspects of marketing to distinguish your brand. Certain companies do just that while maintaining a strong focus on sustainability. In this article, we’ll explore how Allbirds drives an impressive 350K organic monthly sessions while championing sustainability. Who are Allbirds? Allbirds is a […]
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With the race towards an all-electric future at full charge, the UK’s automotive industry shows no signs of slowing down. From 2035 onwards, every new car sold in the UK will be electric or hybrid, but producing better cars and varied offerings shouldn’t be the sole focus of a marketing campaign. Automotive businesses must stay […]
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Effective marketing strategies heavily rely on content, which is crucial to all aspects of the marketing landscape. Yet, in a world inundated with content, the challenge lies in strategizing and crafting it effectively. Certain businesses have overcome this hurdle and built content strategies to elevate their brand presence and support sales. In this article, we […]
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What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]
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Content creation is crucial to any successful digital marketing strategy. Incorporating high-quality tangential content into your content marketing efforts can bring significant benefits. Let’s look at tangential content, what it is, and how to identify and create an effective tangential content strategy to enhance your content marketing activities and eCommerce strategy. What is tangential content? […]
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Because of pandemic lockdowns, flights and holidays were a no-go for those wanting to travel and explore. However, as the world ‘re-opened’ and travel restrictions eased, the thirst for travel increased, with demand for holidays and trips now at their highest point over the last five years. Searches for ‘travel agency’ naturally dropped at the […]
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SEO penalties can be compared to the vast world of rules and regulations. Penalties serve as a means to enforce compliance and maintain order. They exist in various aspects of our lives, from traffic violations on the road to online misconduct in the digital realm. As we navigate the interconnected highways of information, we can […]
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When you’re an early-stage startup, it can feel like resources and funding are in short supply. But when it comes to SaaS startups, the odds are often stacked against you, making success even harder to achieve. To overcome these challenges, you need a growth plan that balances your marketing spend across various strategies. We often […]
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Driving organic traffic for a SaaS company can be challenging due to fierce competition. However, there are some companies that have mastered the strategy. In this article, we delve into the remarkable SEO strategy created by SendGrid, resulting in an impressive 351,000 monthly website visits. Discover SendGrid’s secrets and gain valuable insights into their success. […]
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